Dear Our Esteemed Visionary Readers,
As I pen this editorial, I’m filled with a sense of pride and excitement. The February 2025 issue of The InCAP has arrived, and I assure you, it transcends the bounds of a conventional business magazine—it’s a true masterpiece of insight and inspiration. This month, we’ve curated something truly extraordinary—a celebration of leadership, innovation, and a commitment to making the world a better place through positive branding.
There’s a lot to unpack in this issue, but let me start by sharing the heart of our feature. As part of our ongoing global campaign, Branding Positivity – Branding Professionals (BPBP), we’ve spotlighted six exceptional entrepreneurs who have not only built successful businesses but have also made a profound impact by redefining what leadership means in today’s dynamic world.
From trailblazing the biotech landscape to revolutionizing social ventures, these visionaries have shown us that purpose-driven leadership isn’t just a buzzword—it’s a game-changer. You’ll meet Nora Khaldi, the brilliant mind behind Nuritas, whose work in data-driven healthcare is reshaping how we view well-being. Chris Barton, the co-founder of Shazam, takes us on a journey through his relentless pursuit of technological innovation. And then there’s Nusrat Jahan, a fearless entrepreneur who founded Fly Far Ladies to empower women in travel and beyond.
Their stories remind me of a simple but powerful truth: Businesses thrive when they lead with purpose, resilience, and compassion.
We didn’t stop there. You’ll also read about Sarah Kauss, who turned hydration into a style statement with S’well, Chris Sacca, the maverick investor who’s reshaped the world of venture capital, and M. Aminur Rahman, a creative genius who proves that artistry and entrepreneurship are a perfect match. These six remarkable individuals represent the future of business—a future defined by hope, boldness, and authenticity.
As I reflect on this issue, I’m reminded of why we started the BPBP campaign. It’s about more than just branding. It’s about changing the conversation. We want to inspire business leaders, entrepreneurs, and dreamers around the globe to think differently, to lead with empathy, and to create brands that don’t just stand out but also stand for something meaningful.
This is where you come in, dear readers. As you turn the pages of this issue, I invite you to immerse yourself in these stories. Be inspired by the courage, vision, and grit of these Glorious Entrepreneurs. And most importantly, think about how you, too, can be a catalyst for positive change in your own world.
One thing I’ve learned through my journey with The InCAP is that inspiration knows no borders. That’s why we’re thrilled to make this issue accessible to readers worldwide—from Bangladesh to the USA, UK, Canada, India, and Singapore. The digital version ensures that no matter where you are, you can join us in celebrating these changemakers and embracing the BPBP movement.
Before I sign off, let me say this: The world is changing rapidly, and we all have a role to play in shaping it for the better. Let this issue be a reminder that positive branding isn’t just a business strategy—it’s a way of life.
Thank you for being part of our journey. As always, we value your feedback and look forward to hearing your thoughts.
Until next time,
Nasrin Nahar Jeneva
Editor
The InCAP
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