Md. Amran Ahammed Bhuiyan
Assistant Head of Retail & E commerce
Heguang Electronics Distribution Co. Ltd.
Md. Amran Ahammed Bhuiyan is a visionary retail and e-commerce strategist, renowned for driving brand growth and market expansion. With a wealth of experience in retail operations and expansion, he has been instrumental in shaping market presence, enhancing customer experiences, and optimizing business performance. As the Assistant Head of Retail & E-commerce at Heguang Electronics Distribution Co. Ltd., he leads with innovation, ensuring seamless operations and sustainable success. His expertise in brand positioning, customer engagement, and operational excellence makes him a key force in transforming the retail landscape in Bangladesh.
Let’s learn about his journey.
The InCAP: Your professional career has been nothing short of inspirational. Could you walk us through the pivotal moments and milestones that have defined your path to success?
Md. Amran Ahammed Bhuiyan: My career journey has been about consistent growth and learning. Joining OPPO was a transformative experience, where I focused on enhancing retail operations, creating impactful customer programs, and fostering meaningful collaborations. These milestones have shaped my professional identity and fueled my passion for retail.
What strategies have you implemented to enhance the operational efficiency of OPPO’s retail (brandshop) network in Bangladesh?
I focused on simplifying operational processes, streamlining inventory management, and enhancing staff training programs. Building strong customer engagement initiatives and ensuring uniformity across stores have also been key strategies.
How do you ensure alignment between brandshop expansion plans and market demand while maintaining OPPO’s brand identity?
Market research and customer insights guide every expansion decision. We align the store designs and services to reflect OPPO’s premium image while ensuring we meet the specific needs of different markets.
What key challenges have you faced in scaling retail operations, and how have you overcome them?
Managing competitive pressure, maintaining operational consistency, and navigating location constraints were significant challenges. I overcame them by building strong stakeholder relationships, optimizing resources, and staying adaptable to market shifts.
How do you assess and improve the customer experience across OPPO brandshops in Bangladesh?
I rely on customer feedback and data analytics to assess experiences and identify improvement areas. Regular training for staff and introducing loyalty programs ensure a memorable experience for our customers.
What role does data analytics play in your decision-making for retail operation and expansion?
Data analytics provides valuable insights into market trends, customer behavior, and performance metrics. It helps in planning store locations, inventory, and promotional strategies effectively.
Reflecting on your experiences and milestones, what final thoughts or words of wisdom would you like to share with our esteemed readers?
Focus on creating value for others, embrace challenges as opportunities, and never stop learning. Retail is a dynamic field that rewards those who innovate and prioritize the customer’s needs.
Quick Chat With Md. Amran Ahammed Bhuiyan
The greatest achievement of your life as of now:
Earning the trust and respect of my peers and team members in the industry.
How do you define patriotism?
Working for the betterment of your country and contributing to its progress through your actions.
The greatest philosopher in your view:
Aristotle – his perspectives on ethics and purpose are timeless.
Meaning of “Success” to you:
Success means achieving your goals while positively impacting others’ lives.
Your Icon:
My Father Md. Faruk Ahammed Bhuiyan – for his entrepreneurial spirit and ability to overcome challenges.
Name the most influential books you have read:
The Art of War by Sun Tzu & Start with Why by Simon Sinek
What did you want to be when you were a child?
An entrepreneur who brings innovative ideas to life.
Which is the best gift you’ve ever received?
A heartfelt letter from my family celebrating my journey.
Your greatest fear:
Not living up to my potential.
You in only three words:
Ambitious, Resilient, Visionary.
Skill Set
- Hard Skills: Retail management, strategic planning, data analysis, market intelligence, operational efficiency.
- Soft Skills: Leadership, adaptability, problem-solving, teamwork, communication.
Prayer for Human Civilization:
May we work together with compassion and wisdom to create a world of harmony, equality, and sustainability for future generations.
The InCAP: Thank you, Md. Amran Ahammed Bhuiyan! It’s a glittering conversation with you!
Md. Amran Ahammed Bhuiyan: My pleasure! Wish you all the best! Thank you.
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