Priyannka Chowdhury
Director of Marketing Cleantek (Home care and Hygiene Brand) & Nanofix (Waterproofing Brand)
Panorama Group
Mrs. Priyannka Chowdhury is a multifaceted professional with a diverse background spanning marketing, entrepreneurship, and sports. As the Director of Marketing at Cleantek and Nanofix under the esteemed Panorama Group, she drives innovative strategies to promote home care, hygiene, and advanced waterproofing solutions. With a foundation in fashion design and a career encompassing modeling and sports accolades, Mrs. Chowdhury brings a unique blend of creativity, determination, and leadership to her role, continuously pushing boundaries and setting new standards in the industry. She is a fervent advocate for sustainability and women’s empowerment, embodying resilience, ambition, and a commitment to making a positive impact in both business and society.
The InCAP: Mrs. Priyannka Chowdhury, please share your professional and academic peregrination for our readers!
Mrs. Priyannka Chowdhury: I began my educational journey at K.B.R Girls Higher Secondary School (WBBHSE) in Howrah. My passion for fashion led me to pursue a Diploma in Fashion Designing from Bhawanipur Education Society College. I later graduated from South City College (Sivnath Sastri) Morning, which set the foundation for my diverse career path.
Professionally, I was crowned Mrs. Kolkata in 2010 and secured a place among the Top 20 finalists in Mrs. India (Gladrags). My modeling career includes several hoarding shoots for various brands which mostly included renowned jewellery labels and walking numerous ramps for renowned designers like Agnimitra Paul, Komal Sood, Tejas Gandhi, Nandita Thirani, and Sasya. As a Div 1 National Level Rugby Player, I have earned trophies in prestigious competitions such as the Calcutta Cup, Centenary Cup, and All India Plate Final, and was honored with a Certificate of Excellence for my contributions as a sports personality.
I consider myself to be a strong ambitious woman, and thus try to bring that amount of success in every facet that I am engaging myself into. Currently, I serve as the Director of Marketing at Cleantek, a home care and hygiene brand, and Nanofix, an advanced waterproofing brand under Panorama Group.
Can you share the inspiration behind Cleantek and Nanofix, and how they align with the Panorama Group’s mission?
My inspiration behind Cleantek and Nanofix originated from my deep-rooted desire to create something of my own through dedication and hard work. Continually pushing boundaries and setting new standards.
I aim to empower and inspire others, particularly women in entrepreneurship. Raised in a middle-class family, I understand the value of hard work and perseverance.
The Panorama Electronics Pvt Ltd, a well-established company, aims to innovate and deliver high-quality electronic solutions, guaranteeing customer satisfaction through cutting-edge technology, reliability, and exceptional service. By aligning with this mission, Cleantek and Nanofix also prioritise innovation, quality, and customer satisfaction while aiming to drive positive changes and inclusivity in the community. This is how these brands align with Panorama Group’s mission by striving to make a positive impact on diverse markets and communities.
How do you approach marketing for products in the home care and hygiene sector compared to the waterproofing industry?
In the home care and hygiene sector, I focus on highlighting the importance of cleanliness, safety, and well-being for families, individuals, residences, workplaces, hospitals, and public spaces, etc. Utilizing a combination of educational content, testimonials, and visuals highlighting the efficacy of our products, I aim to build trust and credibility with our target audience. Strategies often involve showcasing the versatility and convenience of our products, addressing common pain points, and emphasizing their eco-friendly and health-conscious attributes.
Conversely, in the waterproofing industry, marketing strategies lean more towards emphasising durability, protection, and long-term solutions. We highlight the importance of preventing water leakages, mould growth, and structural issues in buildings. Our advanced waterproofing solutions are effective not only for old structures but also for ongoing and newly made structures. Our marketing materials often showcase before-and-after scenarios, testimonials from satisfied customers, and comparisons with other products in the market to demonstrate the effectiveness and reliability of our advanced waterproofing solutions.
Mrs. Chowdhury, What role does sustainability play in your marketing strategies for Cleantek and Nanofix?
Sustainability is a core element of our marketing strategies for Cleantek and Nanofix. We recognise the growing importance of environmental consciousness and the impact our products can have on the planet. In Cleantek, we emphasise the eco-friendliness of our home care and hygiene solutions, highlighting biodegradable ingredients, reduced packaging waste, and energy-efficient manufacturing processes. We try to educate consumers about the importance of making sustainable choices for their homes and families.
Similarly, in Nanofix, sustainability is integrated into our messaging by promoting long-lasting advance waterproofing solutions that reduce the need for frequent repairs or replacements, thus minimising waste. We also emphasise the use of eco-friendly materials in our advanced waterproofing products, aligning with our commitment to environmental responsibility.
By incorporating sustainability into our marketing strategies, we aim to appeal to environmentally conscious consumers while also contributing positively to the health of the planet.
What challenges have you faced in promoting Cleantek and Nanofix, and how did you overcome them?
Promoting Cleantek and Nanofix have come with its share of challenges, especially within the competitive home care and waterproofing markets. Initially, establishing a door-to-door service and educating individuals about home hygiene presented significant hurdles. Prioritizing trust-building became vital. I addressed these obstacles by prioritizing consistent quality, encouraging transparent communication, and determined to maintain a healthy work-life balance amongst adversity. Through firm dedication and reliability, I along with my team gradually cultivated trust among customers, laying the way for sustained growth and success in my entrepreneurial journey.
Another obstacle has been, overcoming consumer scepticism among regarding the efficacy of our products compared to other established brands. To counter this, we focused on providing comprehensive solutions, and consistently delivering results, we managed to establish a strong reputation and earn the trust of our clients. These experiences taught me the importance of perseverance, adaptability, and the value of building authentic relationships with customers.
Overall, by staying adaptable, persistent, and customer-focused, we were able to overcome these challenges and steadily grow the presence and reputation of Cleantek and Nanofix in their respective industries.
How do you stay ahead of industry trends and ensure your brands remain competitive in the market?
To stay ahead of industry trends and maintain competitiveness, I prioritize continuous learning and market research. I closely monitor industry publications, attend relevant conferences, and engage with industry experts to stay informed about emerging trends, technologies, and consumer preferences. Additionally, I encourage a culture of innovation within our teams, nurturing creativity and idea generation to anticipate and adapt to market changes proactively.
Regularly analyzing competitor strategies and consumer feedback also helps us identify areas for improvement and innovation. By staying agile and responsive, we can swiftly adjust our marketing strategies, product offerings, and customer experiences to align with evolving market dynamics. Moreover, nurturing strategic partnerships and collaborations allows us to leverage complementary expertise and resources, further ornamenting our competitive edge.
Overall, by remaining vigilant, adaptable, and customer-centric, we gurantee that Cleantek and Nanofix stay at the forefront of industry trends and maintain their competitive positions in the market.
Mrs. Priyannka Chowdhury, please say something to the readers!
To all the readers, I want to share a piece of wisdom that has been ingrained in me since childhood. Coming from a middle-class family and then transitioning into a well-known and affluent household through marriage has been a journey filled with challenges. However, amongst it all, one thing remains steadfast: the value of standing on my own feet. From my grandfather and parents, I’ve imbibed the importance of hard work and independence.
So, to all the aspiring individuals out there, I wish you to work tirelessly and never rely solely on your father’s or husband’s wealth. Build your own empire, carve your own path, and let your determination be the driving force behind your success. Remember, it’s not about where you start but where you’re headed, and with firm dedication, you can achieve anything you set your mind to.
Quick Chat With Priyannka Chowdhury
The most outstanding achievement of your life as of now:
Being a mother at such an early stage then going to be crowned as Mrs. Kolkata in 2010 has been arguably the two most pivotal points in my life which I will cherish till the end of my days.
The greatest philosopher in your view:
Maya Angelou, an inspiration of wisdom, strength and Courage
Your Icon:
I strongly believe the two icons that I follow are my late grandfather Rashbihari Bhattacharya and my father in law Mr. Balaram Chowdhury, who managed to get across every impossible hurdles life threw at them and yet emerged as the cornerstone of Bengali entrepreneurship.
Name the most influential books you have read:
The 5am Club, Hanuman Challisa, Zero to One
Your greatest fear:
My greatest fear is loss. Be it my loving parents whose love has been my greatest foundation or loss of my ambition and strive where I have to let go of everything at a certain point.
Best piece of advice you’ve received:
The best piece of advice I’ve received is: “Never fear to spend your money when you know you have talent; you can earn it back.”
You in only three words:
Daughter, Mother and Fighter.
Skill Set
- Hard Skills: Marketing strategy, Business management, Product development
- Soft Skills: Leadership, Adaptability, Creativity
Prayer For The Human Civilization:
I pray for a world where compassion, understanding, and unity succeed. May we all work together to build a future where peace, prosperity, and equality are not just aspirations but realities for every human being.
The InCAP: Thank you, Mrs. Priyannka Chowdhury! It’s a glittering conversation with you!
Mrs. Priyannka Chowdhury: My pleasure! Wish you all the best! Thank you.
To read more about Professional’s stories, Please Click Here!
