Md. Matiur Rahman
Country Manager, Sales
Tynor Orthotics Private Limited
Md. Matiur Rahman is the Country Manager of Sales at Tynor Orthotics Private Limited, with a career spanning roles in industries such as healthcare, RMG, and FMCG. He has worked for prominent companies like Reckitt Benckiser, Square Toiletries, and Meghna Group of Industries, earning recognition for his leadership and sales success. He holds both a Bachelor’s and a Master’s degree in Business Studies (Accounting) and is known for his strategic market insights and focus on customer-centricity. Rahman believes in the power of honesty, hard work, and continuous growth.
Let’s learn about his journey.
The InCAP: Md. Matiur Rahman, please share your professional and academic peregrination for our readers!
Md. Matiur Rahman: Firstly I explain my professional journey.In 2008 I was starting my profession with casual staff of Bangladesh bank clearinghouse as others bank representatives. After two year latter I was starting 2nd job in the RMG division as a HR and Administrative officer. After one year latter I had to change my job and 3rd job was starting in sales professionals in Reckitt Benckiser bd. After two years latter I was starting my 4th sales professional job in Square toiletries Limited. Almost 5 years I was continuing hare. Then I switched my job and the starting the 5th sales professional job in Bashundhara Paper Mills Limited. After one year latter I was starting my 6th sales professional job in Aarong Dairy and Food Project its also named BRAC DAIRY as Zonal Head sylhet. and achieve training award from here, After 5 months latter I had to changed this job for better opportunities and I was appointed by Meghna Group Of Industries in FMCG DIVISION in Chittagong as Regional Manager Sales. Long time almost 6 year’s I was working in here and achieve various prestigious award and also got foreign tour and also got Nationally first region declaration in more times. After 6 years latter I have get a call for country lead position from Tyonr Orthotics Private Limited as a Country Head then I have agree with Tynor for serving here. There job validity is 2050 FY till.
Secondly I describing my academic peregrination, in 2006 I have completed my S.S.C from my own village Kaunia, Betagi, Barguna under the Barisal Board in the field of Business studies by good results in by school. In 2008 I have completed my H.S.C from Government Bangla College, Mirpur Dhaka with good result in my College, under the Dhaka board in the field of Business studies. In 2012 I have completed my Bachelor of Business studies in the field of Account with second class results from NU(Government Bangla College, Dhaka) . In 2013 I have completed my Master’s of Business studies in the field of Account from NU( Mohammadpur Central University, Dhaka).
How do you approach market expansion and customer acquisition in the competitive orthotics industry?
Approaching market expansion and customer acquisition in the competitive orthotics industry requires a multi-faceted strategy:
Understanding Market Dynamics: The first step is a deep understanding of the market landscape, including customer needs, competitor offerings, and emerging trends. Conducting thorough market research helps identify gaps and opportunities that can be leveraged.
Targeted Marketing and Branding: Building a strong brand identity that resonates with the target audience is essential. Crafting a clear value proposition that highlights the unique benefits of your products can differentiate you from competitors. This includes targeted marketing campaigns, both digital and offline, to reach potential customers effectively.
Building Strategic Partnerships: Collaborating with healthcare professionals, hospitals, and clinics can enhance credibility and expand market reach. These partnerships can lead to referrals and direct recommendations, which are highly valued in the orthotics industry.
Product Diversification and Innovation: Continuously innovating and expanding the product line to meet the evolving needs of customers is crucial. Offering a diverse range of products that cater to different segments can help capture a larger share of the market.
Customer-Centric Approach: Focusing on customer satisfaction and building strong relationships is key to customer acquisition and retention. Providing excellent customer service, easy access to products, and addressing customer feedback promptly can foster loyalty and encourage word-of-mouth referrals.
Leveraging Technology and E-commerce: Embracing digital platforms for sales and marketing, such as e-commerce websites and social media, can broaden your reach and make your products more accessible to a wider audience. This also includes using data analytics to refine strategies and improve decision-making.
What strategies have you implemented to boost sales and strengthen Tynor Orthotics’ market presence in Bangladesh?
Boosting sales requires a multi-faceted strategy that can vary depending on the business and industry. Tynor Orthotics private Ltd is a renowned multinational companies in the world, there product quality is so good and use friendly. However, key strategies is bellow for the presence in Bangladesh market.
Enhancing Product/Service Quality: Improving product or service can lead to better customer satisfaction and word-of-mouth referrals. Effective Marketing Campaigns: Utilize various marketing channels, such as social media, email, and content marketing, to reach a wider audience. Tailored campaigns that resonate with your target market can drive more sales.
Promotions and Discounts: Offering limited-time promotions, discounts, or bundled deals can create a sense of urgency and encourage customers to purchase.
Customer Relationship Management (CRM): Building and maintaining strong relationships with customers through personalized service, follow-ups, and loyalty programs can increase repeat business.
Upselling and Cross-selling: Encouraging customers to purchase additional or higher-value items during the buying process can increase the average transaction value.
Optimizing the Sales Funnel: Streamline the customer journey from awareness to purchase, ensuring that each stage is smooth and free from friction.
Expanding Distribution Channels: Increasing the availability of your product through new sales channels, whether online, in-store, or through third-party retailers, can boost reach and sales.
Improving Online Presence: An optimized website, strong SEO, and active social media profiles can increase visibility and attract more potential customers.
Customer Feedback and Adaptation: Listen to customer feedback to make necessary adjustments to products, services, or processes. Adapting to market needs can help sustain and grow sales.
Incentivizing Sales Teams: Offer commissions, bonuses, or other incentives to motivate your sales team to perform at their best.
Mr. Rahman, Can you please share an example of a successful sales campaign you led that significantly impacted the company’s growth?
Gathering Programme: This programme is designed in crowded place where are presence various end customers. That place are display focus product for curious consumers for touch the products and feel the goodness of that’s product and know their desier questions answer from the company promoters, after the campaign placement the products in proper outlets or channels, from there customers are searching the their needfull products. And make finally happy customers from a successful campaign.
How do you ensure a balance between sales targets and maintaining long-term customer relationships?
Balancing sales targets with maintaining long-term customer relationships is crucial for sustainable business growth. Here are some strategies to ensure this balance:
Customer-Centric Sales Approach: Focus on solving customer problems rather than just pushing products. When sales teams prioritize understanding the customer’s needs and providing solutions, it builds trust and fosters long-term relationships.Tailor offerings to fit the customer’s unique situation rather than a one-size-fits-all approach. This personalized attention can lead to loyalty and repeat business.
Quality Over Quantity: Prioritize quality interactions over the number of sales. Ensure that each customer interaction is meaningful and adds value to the customer, even if it doesn’t immediately result in a sale.Avoid hard-selling tactics that can damage trust. Instead, focus on building a relationship that may result in future sales.
Incorporate Relationship Metrics: Measure customer satisfaction and retention alongside sales targets. Use metrics like Net Promoter Score (NPS), customer lifetime value (CLV), and churn rate to assess the health of your customer relationships. Balance incentives for sales teams by rewarding them not only for hitting targets but also for maintaining or improving customer satisfaction.
Effective Communication: Follow up after the sale to ensure the customer is satisfied with the product or service. This shows that you care about their experience beyond just making the sale.Keep communication channels open for feedback and support. Being responsive to customer concerns or questions can strengthen the relationship over time.
Offer Value Beyond the Sale: Provide after-sales support and services that enhance the customer’s experience. This could include onboarding, training, or regular check-ins.Educate and inform customers through content, newsletters, or updates that help them get the most out of your product or service.
Ethical Sales Practices: Set realistic expectations during the sales process. Over-promising and under-delivering can harm long-term relationships. Be transparent about pricing, product capabilities, and limitations. Honesty builds trust and sets the foundation for long-term customer loyalty.
Customer Feedback Integration: Regularly seek customer feedback and act on it. Customers appreciate when their input leads to positive changes, strengthening their relationship with your brand.Involve customers in product development or improvements. This fosters a sense of partnership and long-term commitment.
Balanced Sales Targets: Set realistic sales targets that align with customer relationship goals. Avoid targets that encourage aggressive sales tactics that could harm relationships. Incentivize long-term success by linking bonuses or rewards to metrics that reflect customer retention and satisfaction, not just immediate sales.
Training and Development: Train sales teams on relationship-building techniques and customer empathy. Equip them with the skills to manage both sales goals and customer needs effectively. Develop a culture of long-term thinking within the sales team, emphasizing the importance of customer relationships over short-term gains.
Adapt and Evolve: Continuously refine your approach to strike the right balance. Customer expectations and market conditions change, so regularly review your strategies to ensure they meet both sales and relationship goals.
What key trends do you see shaping the future of the orthotics and healthcare product market, and how are you preparing for them?
The orthotics and healthcare product market is evolving rapidly due to technological advancements, shifting demographics, and changes in healthcare delivery. Here are key trends shaping the future of this market and how i might prepare for them:
Personalization and Customization:
Trend: There is a growing demand for personalized orthotic devices tailored to individual needs. Advances in 3D printing and scanning technology allow for custom-fitted orthotics that provide better comfort and effectiveness.
Preparation: Companies should invest in digital tools for customization, such as 3D scanners and printing technologies, and develop partnerships with clinics and practitioners to offer bespoke solutions.
Technological Integration:
Trend: The integration of wearable technology and smart devices is becoming more prevalent. Orthotic devices are increasingly incorporating sensors and IoT (Internet of Things) technology to monitor usage, provide real-time feedback, and adjust functionality based on the user’s activity.
Preparation: Investing in R&D for smart orthotics and forming collaborations with tech companies can help integrate these technologies. Offering data-driven insights to both patients and healthcare providers will enhance value.
Aging Population:
Trend: The aging global population is driving demand for orthotic and healthcare products, as older adults are more prone to conditions like arthritis, diabetes, and mobility issues that require such solutions.
Preparation: Focus on developing products that cater to the specific needs of older adults, such as easy-to-use orthotic devices, fall prevention aids, and products that improve mobility and comfort. Additionally, educational campaigns targeting this demographic can help raise awareness of available solutions.
Telemedicine and Remote Care:
Trend: The rise of telemedicine and remote care has accelerated, especially post-pandemic. This trend includes remote diagnostics and monitoring, which can influence how orthotic care is delivered.
Preparation: Companies should explore telehealth partnerships and create products that can be adjusted or monitored remotely. Providing virtual consultations and follow-ups could also help maintain customer relationships and improve service delivery.
Sustainability and Eco-Friendly Products:
Trend: Consumers and healthcare providers are increasingly concerned with sustainability, leading to a demand for eco-friendly and ethically produced healthcare products, including orthotics.
Preparation: Consider adopting sustainable practices in manufacturing and packaging, and sourcing eco-friendly materials. Communicate these efforts to environmentally conscious consumers to differentiate your brand.
Regulatory Changes and Compliance:
Trend: With the increasing complexity of healthcare regulations, particularly around safety and data privacy, compliance is becoming more critical. This is especially relevant for smart devices that collect and transmit data.
Preparation: Stay updated on regulatory changes and ensure all products meet the necessary compliance standards. Implement robust data protection measures for smart orthotics and other connected devices.
Patient-Centric Care:
Trend: There is a growing emphasis on patient-centric care, where patients are more involved in their treatment plans. Orthotic devices that empower patients by providing feedback, progress tracking, and personalized adjustments will become more popular.
Preparation: Develop user-friendly interfaces and apps that allow patients to take control of their treatment. Enhancing the user experience with educational resources and easy-to-use technology can also support this trend.
Direct-to-Consumer (DTC) Models:
Trend: The rise of DTC models in healthcare allows consumers to bypass traditional healthcare providers and purchase orthotics and other healthcare products directly.
Preparation: Build a strong online presence and offer seamless e-commerce experiences. Consider offering virtual fittings, online consultations, and subscription models to enhance the DTC approach.
Cost-Effective Solutions:
Trend: As healthcare costs continue to rise, there is a push for more cost-effective solutions that don’t compromise on quality. Orthotics that offer affordability while maintaining effectiveness will see increased demand.
Preparation: Focus on optimizing production processes to reduce costs and offer a range of products at different price points. Highlight the value and long-term benefits of your products to justify their cost.
Preventative Healthcare Focus:
Trend: There is a growing emphasis on preventative care, with products designed to prevent injuries or manage conditions before they worsen.
Preparation: Develop and market orthotics that focus on injury prevention and early intervention. Educating consumers and healthcare professionals on the benefits of preventative orthotic solutions can also drive demand. By staying ahead of these trends and strategically adapting, companies in the orthotics and healthcare product market can position themselves for long-term success.
Md. Matiur Rahman, please say something to the readers!
Dear readers,
Greetings, my writings are real, true and objective, writing from real experience, if there are errors in language use and sentence making, please forgive me. Advice for those of you who want to become a budding sales leader – stick around, learn by hand, don’t be shy in getting the education you need from everyone, young to old, less educated, semi-educated. Finally, there is no real success without honesty, humanity and hard work. “The sweat of the body saves the blood.”
Quick Chat With Md. Matiur Rahman
The most outstanding achievement of your life as of now:
My present role as a Country Manager.
The greatest philosopher in your view:
Kazi Nazrul Islam.
Your Icon:
Dr. Muhammad Yunus.
Name the most influential books you have read:
“You Can Win” by Shiv Khera
Your greatest fear:
Stagnation.
Best piece of advice you’ve received:
“Embrace challenges early.”
You in only three words:
Insightful, adaptable, supportive.
Skill Set
- Hard Skills: Learning computer knowledge( Excel, power point, word)graphic design, illustration, Photoshop, about e-commerce, Google knowledge
- Soft Skills: Communication, team work, problem solving, time management, adaptability, leadership, emotional intelligence.
Prayer For The Human Civilization:
Source of all life and creation, We gather our hearts and minds in humble prayer for the future of our world. Grant us the wisdom to understand that we are one, Bound together by our shared humanity, And the planet we call home. Guide our leaders to govern with justice, With hearts attuned to the needs of the many, Not just the few. Instill in us the strength to rise above division, To seek peace in place of conflict, And to build bridges where there are walls. May we nurture the earth that sustains us, Protecting it for future generations, And cherishing its beauty and abundance. Let us embrace compassion, For those who suffer, For those in need, And for those who are different from ourselves. May our collective knowledge lead us to heal, Not only bodies but minds, And may our progress be measured by the well-being of all people. In times of darkness, may we find light, In times of fear, may we find courage, And in times of despair, may we find hope. Bless our endeavors for peace, For justice, And for the betterment of all living beings. May we be reminded that the greatest gift we can give, Is love – unconditional and boundless – To one another and to the world. Amen.
The InCAP: Thank you, Mr. Md. Matiur Rahman! It’s a glittering conversation with you!
Mr. Md. Matiur Rahman: My pleasure! Wish you all the best! Thank you.
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