Mr. Shrey Agarwal is Director of Purti Realty, blends a foundation in teamwork and adaptability from JIRS, Bangalore, with a focus on simplicity and continuous learning from the University of Manchester. Joining Purti Realty in 2010, he led the company through market fluctuations, prioritizing timely deliveries, quality, and commitment. His passion for transforming spaces is evident in projects like Varanda and Meraki, where Purti Realty envisions itself as end users, making spaces efficient and exhilarating. Projects like Purti Flowers, a milestone in high-rise construction, showcase his dedication to exploring new frontiers.During the challenging period of 2014-15, Mr. Agarwal’s strategic decision to elevate standards and deliver ahead of schedule shaped Purti Realty’s identity. His leadership in team building emphasizes clear communication, empowerment, and a culture of feedback. Dedicated to staying updated on market trends, his networking efforts led to valuable partnerships, including a collaboration with Marriott for an upcoming resort project near Kolkata. With a commitment to excellence, continuous learning, and strategic vision, Shrey Agarwal propels Purti Realty’s success in the dynamic real estate industry.
Let’s learn about his journey.
Joining my family business in 2010, I embarked on a comprehensive learning experience from every member of our organization. My approach was to grasp the intricacies of our operations in real estate, a realm where I have the privilege to envision and construct dreams. Despite the fluctuations in the real estate market, our unwavering commitment revolves around timely deliveries, maintaining quality, and fulfilling our commitments.
Beyond my professional commitments, I have a keen interest in staying informed about emerging trends. I nurture a daily eagerness to learn, consistently network with like-minded individuals, and remain dedicated to keeping pace with industry advancements, recognizing these as key elements that contribute to our growth.
Can you share some specific examples of how your passion for transforming spaces has influenced the success of Purti Realty’s projects?
When we embark on the journey of building homes, we recognize the profound importance of those spaces for the people who will call them home. As a company, our approach to design and construction is unique – we envision ourselves as the end users. This perspective fuels our passion, excitement, and commitment to go the extra mile. Every space within a home has a purpose, and our goal is to make it efficient, practical, and truly exhilarating for the residents.
For instance, take our latest project, Varanda, located on Jessore Road Laketown Crossing. Understanding that our residents primarily consist of joint families seeking an upgraded lifestyle while staying rooted in tradition, we placed great importance on Varandas. We acknowledge that these spaces hold diverse significance for different generations within a family – from a grandmother making her grandchild’s favorite pickle to a grandfather basking in the sun, parents spending quality time, and kids playing and interacting with neighbors.
In another venture, Meraki, our focus was on a niche crowd. We delved into understanding how this specific demographic likes to rejuvenate. Meraki was developed based on these ethos, with the sole purpose of allowing its residents to live anew. Each project is a testament to our commitment to understanding the unique needs and aspirations of our residents, ensuring that our homes are not just spaces but vibrant and purposeful environments that enhance their lives.
How do you stay updated on the latest market trends in the real estate sector, and how has this knowledge contributed to the company’s strategic decisions?
Remaining abreast of the latest market trends in the real estate sector is paramount for making well-informed decisions. Today, understanding what customers will need in the next five years is crucial. We actively engage with our customers, observing their behavior and preferences, and discerning how they intend to allocate their resources. By gauging trends in lifestyle, habits, and spending patterns, we gain valuable insights into anticipating future customer needs. This information not only enhances our marketing strategies but also informs our approach to meeting the evolving lifestyle and home requirements of our customers.
We believe in a multifaceted approach to staying informed. Regular interactions with customers, coupled with insights from webinars and conferences focused on real estate trends, hospitality, travel, or lifestyle, provide us with a wealth of data. This collaborative effort ensures that we are equipped with the knowledge needed to adapt and innovate in an ever-evolving market.
Mr. Shrey Agarwal, Could you elaborate on your role in team building and leadership at Purti Realty, and how it has strengthened the organization over the years?
I firmly believe that every member of our organization plays a unique and crucial role, and when honesty, transparency, and approachability prevail, the organization functions like a well-oiled machine. At our core, we emphasize clear communication of objectives and targets, ensuring that each team member comprehends their role in contributing to our intended growth. This clarity facilitates free-flowing information, creating an environment where team members feel at ease expressing their thoughts and ideas.
The power of clear communication extends to aligning everyone towards common objectives, fostering inspiration, and motivating the team collectively. We are strong advocates of empowering our team members by entrusting them with responsibilities and granting autonomy in decision-making within their respective areas of expertise.
Furthermore, we believe in cultivating a culture of regular feedback. Providing constructive feedback for improvement and acknowledging achievements not only enhances individual growth but also contributes to the development of more leaders within the organization. This approach ensures a dynamic and collaborative environment where each team member can thrive and contribute to the collective success of the organization.
As a results-oriented professional, could you highlight a particular achievement or project that you are especially proud of during your tenure as a director at Purti Realty?
Every project we undertake carries a unique story, and we take immense pride in each one. With every project, there comes a learning experience that contributes to our continuous growth. It’s challenging to pinpoint a singular achievement, but when we engage with the residents of our completed projects, we realize the profound impact we have in delivering happiness while pursuing our passion.
If I were to highlight one project, it would be Purti Flowers. This marked our first venture into high-rise construction, a significant milestone that not only instilled confidence in us to reach greater heights but also provided crucial insights into how retail and residential components can harmoniously complement each other. Purti Flowers stands as a testament to our journey of exploration, learning, and the joy we derive from creating spaces that enhance the lives of those who call them home.
Can you share a specific instance where your strategic vision played a pivotal role in overcoming a challenge or seizing an opportunity in the real estate market?
As an organization, every strategic decision is a collaborative effort, necessitating the support and backing of other leaders. These decisions cannot be impulsive; rather, they must be grounded in facts, data, and past experiences. During the challenging period of 2014-15 for the real estate sector, just before the implementation of RERA when trust in builders was at a low, we made a conscious decision to elevate our standards. We committed to delivering projects much ahead of schedule, surpassing our own previous records of on time delivery, and simultaneously exceeding the promised deliverables.
This strategic decision has played a pivotal role in shaping our identity today. We recognized that people were investing their life savings, and by making them feel special, heard, and delivering ahead of schedule, they could directly or indirectly benefit. For instance, those living in rented spaces could move in faster, and families in need of extra space could have it sooner than anticipated. This approach was not just about meeting expectations but about surpassing them and making a positive impact on the lives of those who entrust us with their dreams and investments.
Mr. Shrey Agarwal, Can you discuss a recent instance where your dedication to networking resulted in valuable partnerships or business opportunities for Purti Realty?
Networking has proven to be a valuable avenue for gaining insightful perspectives not only about our products but also about our customers and even ourselves. One noteworthy instance revolves around the realization, through networking, that there was a demand for weekend getaways in our region and limited options available. This revelation set a series of actions into motion, leading to a partnership with Marriott for our upcoming resort project near Kolkata. The power of networking not only broadened our understanding of customer needs but also facilitated a strategic collaboration that aligned with those identified needs.
The most outstanding achievement of your life as of now:
when we were recognised by ET NOW as Emerging brand of the Year.
The greatest philosopher in your view:
My family, each and everyone of them.
Name the most influential books you have read:
Start with Why by Simon Sinek.
Your greatest fear:
Phone Dependency, Social Detachment.
Best piece of advice you’ve received:
to keep your calm always.
You in only three words:
Simple, calm and dreamer.
- Hard Skills – Navigating the intricate and ever-evolving real estate sector demands a comprehensive array of hard skills. Essential among these are adeptness in financial analysis, market research, and property valuation to facilitate well-informed decision-making. The Director’s proficiency extends to expert negotiation in contracts, strategic lease structuring, and efficient property management, all of which contribute to the successful execution of transactions and the optimization of property portfolios. Furthermore, a commanding grasp of real estate software and technology, combined with a profound comprehension of industry regulations, guarantees effective management and strict compliance.
- Soft Skills – Cultivating strong soft skills is paramount for success in the dynamic world of property management. Exceptional communication skills enable effective negotiation and collaboration with clients and stakeholders, while adaptability and resilience contribute to navigating the ever-changing real estate landscape. A keen sense of empathy and interpersonal finesse are essential in building lasting relationships, fostering trust, and ensuring client satisfaction. Ultimately, a Real Estate Director’s mastery of soft skills sets the stage for sustainable growth and excellence in the industry.
Prayer For The Human Civilization:
Let us envision a world where every home is a sanctuary, and our built environments reflect the values of compassion, cooperation and shared progress. Together, may we build a future where every individual thrives within a thriving global community.
The InCAP: Thank you, Mr. Shrey Agarwal! It’s a glittering conversation with you!
Mr. Shrey Agarwal: My pleasure! Wish you all the best! Thank you.
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