Raiyan Ferdoush
Senior Executive
Pathao
Introducing Raiyan Ferdoush, a dynamic Senior Executive at Pathao, renowned for his strategic prowess and innovative solutions. With a keen eye for market trends and a dedication to excellence, Raiyan drives impactful initiatives that redefine industry standards. Discover how his leadership is reshaping the landscape of tech-driven services, propelling Pathao to new heights of success and recognition.
Let’s learn about his journey.
Mr. Raiyan Ferdoush, please share your professional and academic peregrination with our readers!
I embarked on my professional journey with a solid academic foundation. Completing my SSC from Motijheel Model High School and College, and subsequently, my HSC from Dhaka College, laid the groundwork for my future endeavours. Furthering my education, I earned a bachelor’s degree in Business Administration from East West University.
Transitioning from academia to the professional realm was an exciting step. I began my journey as an intern in the Talent Management team at Banglalink, where I gained invaluable insights into employer branding and content development. This experience sparked my passion for marketing and set the stage for my subsequent roles.
Venturing into performance marketing, I served as an Associate Manager at Antopolis. Here, I honed my skills in crafting digital media and content development strategies for renowned brands like Beximco LPG and Toyota Bangladesh. This role allowed me to immerse myself in the dynamic world of marketing and sharpen my strategic thinking.
My journey took another leap forward when I joined Sheba.xyz as a Campaign & Content Executive. Here, I orchestrated numerous successful offline and online campaigns, driving brand visibility and spearheading acquisition/retention efforts. Notable achievements include executing over 15 successful marketing campaigns and achieving a record-breaking 1,200 orders in a single day.
Currently, I am working as a Senior Executive in the Brand & Communications department at Pathao. In this role, I contribute to the company’s growth and innovation by developing impactful brand and content strategies, fostering strategic partnerships, and designing targeted campaigns to reach specific audiences. I am also involved in overseeing the new feature launch for Pathao Rides.
As a Senior Executive at Pathao, could you share how you contribute to the company’s growth and innovation within the dynamic realm of ride-sharing services?
As a Senior Executive at Pathao, I hold a pivotal role in steering the company’s growth and fostering innovation within the fiercely competitive arena of ride-sharing services. Drawing upon my extensive experience and expertise, I spearhead the development of compelling brand and content strategies that resonate deeply with our target audience. By orchestrating creative executions that are not only consistent but also impactful, I ensure that Pathao’s messaging leaves a lasting impression and drives meaningful engagement.
One of my key responsibilities revolves around collaborating closely with cross-functional teams to seamlessly integrate our marketing initiatives. By fostering a culture of collaboration and knowledge-sharing, I ensure that our campaigns are executed with precision and efficacy, maximizing their impact and driving tangible results. This collaborative approach enables us to leverage the diverse perspectives and expertise of our team members, leading to innovative solutions and strategic insights that propel Pathao forward in its mission.
Moreover, I take charge of designing campaigns that are tailored to specific audiences, meticulously analyzing performance metrics to glean valuable insights for future recommendations. This data-driven approach allows us to continuously refine and optimize our strategies, ensuring that our marketing efforts are not only effective but also efficient in terms of resource allocation and ROI.
Overall, my strategic vision, collaborative ethos, and creative acumen serve as catalysts for Pathao’s growth and differentiation in the competitive landscape of ride-sharing services. By continually pushing the boundaries of innovation and excellence, I am committed to driving Pathao’s success and delivering unparalleled value to our customers and stakeholders alike.
In your role, how do you navigate the challenges of ensuring both rider-partner satisfaction and adherence to regulatory standards in the transportation industry?
In my role at Pathao, navigating the delicate balance between ensuring rider-partner satisfaction and adherence to regulatory standards in the transportation industry requires a multifaceted approach that prioritizes open communication, proactive problem-solving, and continuous improvement initiatives.
First and foremost, maintaining open lines of communication with our rider-partners is paramount. By actively soliciting feedback and addressing concerns in a timely and transparent manner, we foster a culture of trust and collaboration. Whether it’s through regular surveys, feedback forms, or dedicated communication channels, we provide rider-partners with a platform to voice their opinions, share their experiences, and express any grievances they may have. By listening attentively to their feedback and taking swift action to address their concerns, we demonstrate our commitment to their satisfaction and build stronger relationships built on mutual respect and trust.
Moreover, proactive problem-solving is essential in addressing the diverse challenges that arise in the transportation industry. By staying vigilant and anticipating potential issues before they escalate, we can mitigate risks and prevent disruptions to our operations. Whether it’s implementing preventive measures to ensure rider safety, conducting regular audits to ensure compliance with regulatory standards, or providing comprehensive training and support to our rider-partners, we take proactive steps to uphold the highest standards of safety, reliability, and professionalism.
Additionally, continuous monitoring and analysis play a crucial role in identifying areas for improvement in both rider-partner satisfaction and regulatory compliance. By leveraging data analytics and performance metrics, we gain valuable insights into the effectiveness of our operations and the impact of our initiatives. Whether it’s tracking key performance indicators related to rider satisfaction, analysing feedback trends, or monitoring compliance with regulatory requirements, we use data-driven insights to inform our decision-making and drive continuous improvement. This proactive approach allows us to identify emerging trends, anticipate challenges, and implement targeted interventions to address them promptly and effectively.
Ultimately, I firmly believe that achieving the delicate balance between rider-partner satisfaction and regulatory compliance requires a holistic and proactive approach that prioritizes open communication, proactive problem-solving, and continuous improvement.
Beyond your professional commitments, do you have any personal hobbies or interests that influence your work at Pathao? If so, could you share about them?
Beyond my professional commitments, I prioritize staying active through sports, indulging in culinary explorations, and immersing myself in different cultures through travel. Sports, particularly cricket and occasional runs, are my go-to activities for maintaining a healthy lifestyle and unwinding after a busy day. Whether it’s hitting the cricket pitch for a friendly match or lacing up my running shoes for a refreshing jog, I find that engaging in physical activity not only rejuvenates my body but also clears my mind, allowing me to approach my work at Pathao with renewed energy and focus.
In addition to sports, I have a deep appreciation for travel and the opportunity it provides to broaden my horizons and gain fresh perspectives. Exploring new destinations, whether it’s wandering through bustling cities, trekking through scenic landscapes, or immersing myself in local cultures, enriches both my personal and professional growth. Each travel experience offers a unique insight into different ways of life, fostering empathy, understanding, and creativity that I bring back to my role at Pathao.
Furthermore, I have a passion for culinary adventures and discovering diverse flavors and cuisines. From sampling street food delicacies in bustling markets to indulging in fine dining experiences, I find immense joy in exploring the rich tapestry of culinary traditions. This culinary exploration not only satisfies my palate but also serves as a source of inspiration and creativity, influencing my approach to marketing and branding at Pathao.
Overall, balancing sports, travel, and culinary experiences allows me to lead a well-rounded lifestyle that nurtures my personal growth and enhances my professional endeavors at Pathao.
How do you foster collaboration and teamwork among different departments within Pathao to achieve common goals and objectives?
To cultivate a culture of collaboration and teamwork within Pathao, I employ a multifaceted approach. Firstly, I facilitate cross-functional collaboration by nurturing open communication channels and fostering a culture of knowledge sharing. By breaking down silos between departments, we can leverage diverse perspectives and expertise to drive innovation and problem-solving. Secondly, I ensure alignment of departmental goals and objectives with Pathao’s overarching mission and vision. By instilling a shared sense of purpose and direction, I inspire teams to work cohesively towards common goals, fostering a unified and purpose-driven workforce.
Mr. Raiyan Ferdoush, please say something to the readers!
To the readers, I would like to express my gratitude for taking the time to learn about my professional journey and contributions to Pathao. As a passionate marketer and brand strategist, I am committed to driving innovation, fostering collaboration, and making a positive impact in the dynamic landscape of ride-sharing services. I believe that by embracing creativity and collaboration we can collectively shape a better future for our communities and the environment. Thank you for your support and encouragement on this journey of growth and transformation.
Quick Chat:
The most outstanding achievement of your life as of now:
Making my parents proud through my work has been the most outstanding achievement of my life so far. Witnessing the joy and pride in their eyes as they see the impact of my dedication and hard work fills me with an indescribable sense of fulfillment. Knowing that my efforts contribute not only to my growth but also to the happiness and pride of my parents is a feeling that surpasses any professional milestone. Their unwavering support and belief in me have been the driving force behind my journey, and being able to repay their faith by making them proud is a privilege that I cherish deeply.
Your Icon:
My icon is Elon Musk for his visionary leadership, relentless pursuit of innovation, and commitment to advancing humanity through transformative technologies and ventures.
Name the most influential books you have read:
Two books that have profoundly influenced my perspective are “The Lean Startup” by Eric Ries, which revolutionized my approach to entrepreneurship and product development, and “Thinking, Fast and Slow” by Daniel Kahneman, which deepened my understanding of human decision-making and cognitive biases.
Your greatest fear:
My greatest fear is stagnation which is the fear of not evolving, learning, or making a meaningful impact. I strive to continuously challenge myself and embrace growth opportunities to overcome this fear.
Best piece of advice you’ve received:
“Success is not final, failure is not fatal: It is the courage to continue that counts.” This quote by Winston Churchill serves as a constant reminder to persevere in the face of challenges and setbacks, embracing both success and failure as part of the journey toward achieving one’s goals.
You in only three words:
Driven, Creative, Resilient.
Skill set:
To excel as a marketing professional, one must possess a diverse skill set encompassing both hard and soft skills. Hard skills such as market analysis, digital marketing proficiency, data analytics, content creation, and project management form the foundation for devising effective marketing strategies and executing campaigns. However, it’s the soft skills like communication, creativity, adaptability, problem-solving, and collaboration that truly differentiate a successful marketer. Effective communication allows for clear conveyance of ideas and builds strong relationships, while creativity fuels innovation in campaign development. Adaptability ensures relevance in rapidly changing markets, while problem-solving skills enable marketers to navigate challenges and seize opportunities. Collaboration across cross-functional teams ensures alignment towards common goals and fosters synergy. By cultivating this holistic skill set, aspiring marketing professionals can thrive in the dynamic landscape of marketing, driving growth and innovation for their organizations.
Prayer For The Human Civilization
May we cultivate compassion, empathy, and understanding towards one another. May we strive for peace, justice, and equality for all beings, regardless of race, religion, or nationality. May we embrace kindness, generosity, and solidarity, extending a helping hand to those in need and fostering bonds of friendship and cooperation across borders. And may our collective efforts lead us toward a brighter, more harmonious future, where love, respect, and harmony prevail.
The InCAP: Thank you, Mr. Raiyan Ferdoush! It’s a glittering conversation with you!
Mr. Raiyan Ferdoush: My pleasure! Wish you all the best! Thank you.
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