Home Interview Promising Professional Person: Tasfia Ahmed

Promising Professional Person: Tasfia Ahmed

Tasfia Ahmed
Social Media Manager
NEXT Ventures

NEXT Ventures’s vibrant social media manager, Tasfia Ahmed. With a keen eye for digital trends and a knack for crafting compelling content, Tasfia orchestrates impactful online campaigns that elevate brand presence and engagement. Leveraging a blend of creativity and strategic insight, she navigates the ever-evolving landscape of social media to drive measurable results. Welcome to the forefront of digital innovation with Tasfia at NEXT Ventures.

Ms. Tasfia Ahmed, please share your professional and academic peregrination for our readers!

My journey began at the European Standard School, where I completed my O levels and A levels. This foundation was more than academic; it was the beginning of a lifelong passion for literature and media. Intrigued by the power of words and stories, I pursued a Bachelor of Arts in English Literature, with a minor in Media Studies and Journalism. This wasn’t just education; it was an exploration into the depths of narratives and the dynamics of media and theories.

Post-graduation, my path led me to the corporate world of NEXT Ventures, where I took on the role of a Social Media Manager. Here, I merged my literary skills with media insights, crafting a brand voice that resonated authentically with audiences. This role wasn’t just a job; it was the embodiment of my academic and personal passions, a platform where every campaign and post was a piece of my story. This hasn’t just been a career path; it’s been a narrative of passion meeting purpose, where every chapter is more thrilling than the last.

Can you share your experience in developing and implementing successful social media strategies for brands, and how you measure the effectiveness of these strategies?

In my role as a Social Media Manager, I’ve melded my background in English Literature and Media Studies to create impactful social media strategies for the brand. My approach involves deeply understanding our brand’s voice and audience, crafting narratives that resonate not just visually but emotionally.

Implementing these strategies is a blend of creativity and analytics. I focus on engagement, creating content that’s not just seen but interacted with. To measure effectiveness, I use a mix of quantitative metrics like engagement rates and follower growth, and qualitative insights from audience interactions. This dual approach helps in continuously refining our strategies, ensuring our social media
presence is not just active, but truly influential.

Every campaign is a step towards perfecting this blend, making the role both challenging and exhilarating in the fast-paced digital world.

As a Social Media Manager, how do you stay abreast of emerging trends and changes in social media algorithms, and how do you adapt your approach to ensure optimal engagement?

In the ever-evolving landscape of social media, staying ahead of the curve is both a thrill and a necessity for me as a Social Media Manager. My approach to keeping abreast of emerging trends and algorithm changes is twofold: continuous learning and agile adaptation.

Firstly, I immerse myself in the world of digital media. This involves constant research and exploration. I devour everything from industry blogs to thought leader insights, ensuring I’m up-to-date with the latest trends and algorithm shifts. My academic background in English Literature and Media Studies has honed my ability to analyze and interpret complex information, allowing me to quickly understand and leverage new social media features and trends.

Secondly, adapting my approach for optimal engagement is akin to directing a play where the script keeps evolving. I experiment with different types of content and engagement strategies, always with a keen eye on performance metrics. Whether it’s tweaking our content mix or adjusting posting schedules to align with algorithm changes, my strategy is always data-driven. By marrying creativity with analytics, I ensure that our social media presence not only captures attention but fosters meaningful interactions.

In essence, my role is a dynamic blend of staying informed and being creatively adaptable, ensuring that every step we take on social media is calculated yet innovative, keeping our brand consistently at the forefront of digital engagement.

Ms. Tasfia Ahmed, Could you provide an example of a challenging social media campaign you’ve handled in the past and how you overcame obstacles to achieve the desired results?

One of the most challenging yet rewarding campaigns I spearheaded as the Social Media Manager at NEXT Ventures was our Father’s Day 2023 campaign.The challenge? We had just a week to conceptualize and execute a major video project, one that needed to be emotionally resonant, relatable, and true to the spirit of Father’s Day.

The concept was ambitious: to create a heartfelt video featuring the fathers working at our company, alongside team members expressing their sentiments for their fathers. The initial hurdle was the tight timeline, which demanded exceptional coordination and swift action.

The questionnaire was meticulously crafted to evoke genuine, heartfelt responses. We reached out to fathers within the company and team members eager to participate, encouraging them to share their stories and experiences.

The response was overwhelming. The sincerity and depth of the stories collected added a profound dimension to our project. Meanwhile, our in-house cinematographer and video editors worked tirelessly, transforming these narratives into a visually stunning piece.

The result? The video was not just a campaign; it became a tapestry of emotions and stories that beautifully encapsulated the essence of Father’s Day. It struck a chord with our audience, resonating deeply and creating a sense of community and connection.

This campaign was a testament to the power of teamwork, creativity, and the human touch in social media. Overcoming the time constraint and logistical challenges, we managed to create something extraordinary, proving that with the right team and determination, even the most daunting tasks can turn into remarkable successes.

How do you approach building and maintaining relationships with influencers and other key stakeholders to enhance a brand’s social media presence?

In my role at NEXT Ventures, we focus on enhancing our brand’s social media presence through robust internal collaborations rather than external influencer engagements. My approach centers on harnessing the diverse insights of our inter-departmental teams.

My team and I facilitate regular interactions and open communication channels between departments, creating a collaborative environment where each team contributes unique perspectives to our social media strategy. This internal synergy not only enriches our content but also fosters a sense of collective
ownership and pride in our social media endeavors.

To maintain these relationships, I ensure regular updates and acknowledgment of each department’s contributions. Aligning our social media strategies with the expertise of different teams allows us to present a unified and authentic brand voice that resonates across our digital platforms.

This internal collaboration approach demonstrates the power of leveraging our organization’s collective strength to enhance our social media footprint effectively.

In your opinion, what are the most critical metrics to track in social media analytics, and how do you use these insights to refine and improve your social media strategy over time?

As a Social Media Manager at NEXT Ventures, I place significant emphasis on key social media metrics like engagement rate, reach, and follower growth to refine our strategy over time.

Engagement rate is crucial as it reflects how our audience interacts with our content through likes, comments, shares, and saves. A high engagement rate indicates that our content is effectively resonating with the audience. By monitoring this, I can identify what types of posts engage our audience most, enabling us to produce more of what works and fostering a deeper connection with our followers.

Reach is another important metric, showing how far our content is traveling beyond our immediate followers. It’s essential for understanding the effectiveness of our content in attracting new audiences. Analyzing our reach helps in crafting content that has greater potential for wider sharing, aiding in expanding our brand’s digital footprint.

Follower growth is a direct indicator of our brand’s online presence and growth. Tracking this helps correlate increases in followers with specific campaigns or content, providing insights into what strategies are most effective for audience growth.

Additionally, understanding our audience demographics and peak activity times aids in optimizing our posting schedule and content style to maximize engagement.

By consistently analyzing these metrics, we ensure our social media strategy remains dynamic, targeted, and aligned with our brand’s goals. This approach allows us to maintain a relevant and engaging presence in the competitive social media landscape.

Ms. Tasfia Ahmed, please say something to the readers!

To all the readers out there, I want to share a message that I hold close to my heart: the power of following your passion and creativity. In my journey from a literature enthusiast, and a published poet to a Social Media Manager at NEXT Ventures, I’ve learned that the path to creating a meaningful impact in the world is paved with the stones of passion and creativity.

Each one of us has a unique voice and a distinctive perspective to offer. When you align your career with what you truly love, your work doesn’t just speak; it resonates. It’s about finding that sweet spot where your skills and passions meet, and then using that unique blend to make a difference.

Remember, creativity isn’t just about artistic expression; it’s a way of thinking, a way to approach problems and find innovative solutions. It’s about seeing the world not just as it is, but as it could be. And when you combine this creative vision with your passion, you’re not just working – you’re creating a legacy, leaving footprints that inspire others to follow.

So, I encourage you to embrace your passions, unleash your creativity, and believe in your ability to make an impact. The world needs your unique contribution, your story, your vision. Don’t be afraid to carve your own path and leave a footprint that will guide future generations. Your journey can be the beacon that lights the way for others to find their own path to impact and fulfillment.

Quick Chat With Tasfia Ahmed

The most outstanding achievement of your life as of now:

Being a Published poet. Five of my poems have been published in the “Six Seasons Review”, by Bengal Publications at the Lit Fest, 2023.

The greatest philosopher in your view:

Aristotle, Michel Foucault

Your Icon:

Michelle Obama

Name the most influential books you have read:

The Forty Rules of Love by Elif Shafak, To Kill a Mockingbird by Harper Lee, Animal Farm by George Orwell, One Hundred Years of Solitude by Gabriel García Márquez, The Kite Runner by Khaled Hosseini, The Glass Menagerie by Tennessee Williams, The Art of War by Sun Tzu, and many more!

Your greatest fear:

To forget to live, while trying to survive in the world

Best piece of advice you’ve received:

“Leave the world a better place than you found it.”

You in only three words:

Adventurous, Empathetic, Perseverant.

Prayer For The Human Civilization:

May our collective journey as a human civilization be guided by wisdom, compassion, and a relentless pursuit of harmony. In a world rich with diversity, let us embrace our differences as strengths, weaving a tapestry of cultures, ideas, and beliefs that enrich
us all.

May we find the courage to face our challenges with resilience, turning obstacles into opportunities for growth and understanding. Let the light of knowledge dispel the shadows of ignorance, and may our thirst for learning and innovation lead us to new horizons of possibility.

May empathy and kindness be the cornerstones of our interactions. In times of conflict, let us seek dialogue and understanding over discord. May the spirit of collaboration and mutual respect guide our decisions, forging a path towards peace and shared prosperity.

Above all, let our journey be marked by a collective spirit of hope. In each act of goodwill, each step towards equality, and every endeavor for a better world, may we be reminded of the power of a united human spirit. May we never be afraid of raising our voice against the oppressors. Read, Write, Speak.

This is my prayer for human civilization – a prayer for a world where every individual can flourish, every community can thrive, and our shared humanity is celebrated in all its wondrous diversity. Lastly, to end, all I want to say is, “The world is full of good people. If you can’t find one, be one.”

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