Mohammad Salah Uddin Mamun
Head of Branding & PR
Evercare Hospital Chattogram
Mohammad Salah Uddin Mamun is a rising corporate leader with a keen vision for branding and public relations. As the Head of Branding & PR at Evercare Hospital Chattogram, he has successfully harnessed the power of impactful communication to build a trusted and influential brand identity.
Known for his innovative strategies and exceptional crisis management skills, particularly during the COVID-19 pandemic, Mr. Mamun has become a driving force in shaping the hospital’s image and outreach. His dedication to patient-centric messaging and his focus on integrity and compassion have set him apart as an emerging leader in healthcare branding. With his forward-thinking approach and passion for excellence, he continues to make a significant mark in the industry.
The InCAP: Mr. Mohammad Salah Uddin Mamun, your professional career has been nothing short of inspirational. Could you walk us through the pivotal moments and milestones that have defined your path to success?
Mohammad Salah Uddin Mamun: My journey began with a deep-seated passion for communication and a strong desire to contribute to the healthcare sector. Early on, I recognized the power of effective storytelling to build trust and improve patient outcomes. A key milestone was joining Evercare Hospital Chattogram, where I had the opportunity to contribute to the establishment of a strong brand identity. Successfully navigating public health crises, such as the COVID-19 pandemic, by disseminating accurate information and implementing effective communication strategies was a significant learning experience. Continuously adapting to the evolving healthcare landscape, embracing digital technologies, and focusing on patient-centric communication have been crucial to my professional growth.
How do you align Evercare’s brand with its mission to create a lasting impact in healthcare?
At Evercare, we strive to embody our mission of creating a lasting impact in healthcare through our brand. We focus on showcasing our commitment to patient care, medical excellence, and community well-being. Our brand reflects our values of compassion, integrity, and innovation, ensuring that our communication resonates with our target audience and builds trust.
Share an example of managing a PR crisis and the steps you took to resolve it.
During the initial stages of the COVID-19 pandemic, significant public anxiety and misinformation were circulating. We proactively addressed this by leveraging social media platforms to disseminate credible information and dispel myths, while maintaining open and transparent communication with the public, directly addressing their concerns and questions.
Mr. Mamun, how do you craft patient-focused messaging that builds trust and promotes Evercare’s services?
Building trust is paramount. We prioritize clear, concise, and empathetic communication that resonates with patients’ needs and concerns. We focus on using simple language that is easy to understand, highlighting patient success stories and testimonials, emphasizing the expertise and compassionate care provided by our medical team, and sharing information on preventive healthcare and health promotion initiatives.
What role do digital platforms play in your branding strategy, and how do you leverage them effectively?
Digital platforms play a crucial role in our branding strategy. We leverage them to build online communities and engage with patients, run targeted advertising campaigns to reach specific demographics, monitor online conversations and respond to patient inquiries promptly, utilize social media to share health tips, including live sessions (FB/YouTube/LinkedIn LIVE) with our expert consultants, patient success stories, and hospital updates, and maintain an active online presence through our website and social media channels.
How do you ensure smooth coordination between branding, medical, and administrative teams?
Effective coordination between branding, medical, and administrative teams is essential for successful brand management. We foster open communication channels, encourage regular meetings, and ensure that all teams are aligned on key messages and objectives. We actively seek input from medical professionals to ensure that our messaging is accurate, evidence-based and reflects the highest standards of medical care.
Mr. Mamun, reflecting on your experiences and the milestones you’ve achieved, what final thoughts or words of wisdom would you like to share with our esteemed readers?
Building a strong brand in the healthcare sector requires a deep understanding of patient needs, a commitment to excellence, and a consistent focus on building trust. Embracing innovation and adapting to the evolving healthcare landscape are crucial for long-term success. I encourage aspiring professionals to cultivate strong communication skills, develop a deep understanding of their target audience, and always prioritize patient well-being in their endeavors.
Quick Chat With Mohammad Salah Uddin Mamun
The greatest achievement of your life as of now:
Witnessing the positive impact of Evercare Hospital Chattogram on the lives of our patients and the community.
How do you define patriotism?
Contributing to the betterment of my country through my work, supporting local communities, and upholding the values of integrity and compassion.
The greatest philosopher in your view:
Prophet Hazrat Muhammad (SAW), for his profound wisdom, unwavering commitment to justice and compassion, and his inspiring message of peace and guidance for humanity.
Meaning of “Success” to you:
Achieving personal and professional fulfilment while making a positive impact on the world around me.
Your Icon:
Prophet Muhammad (SAW), for his exemplary character, his unwavering dedication to serving humanity, and his profound impact on shaping human civilization.
Name the most influential books you have read:
The Quran
What did you want to be when you were a child?
To become a doctor, driven by a desire to help others.
Which is the best gift you’ve ever received?
The unwavering support and love of my family and friends, and the precious presence of my princess, Mehrima Tayyebah Surah.
Your greatest fear:
Failing to live up to my potential and not making a meaningful contribution to the world.
You in Three Words:
Hard-working, Passionate, Driven.
Skill Set
- Hard Skills: Strategic Planning & Execution, Public Relations & Media Relations, Crisis Communication, Digital Marketing, Content Creation & Storytelling, Brand Development & Management
- Soft Skills: Communication & Interpersonal Skills, Leadership & Teamwork, Problem-Solving & Decision-Making, Creativity & Innovation, Empathy & Compassion, Resilience & Adaptability, Integrity & Ethical Conduct
Prayer For The Human Civilization:
May we cultivate compassion, empathy, and respect for all living beings.
The InCAP: Thank you, Mr. Mamun! It’s a glittering conversation with you!
Mohammad Salah Uddin Mamun: My pleasure! Wish you all the best! Thank you.
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