Sarower Jahan Shuvo
Manager – Corporate Brand
Dekko ISHO Group
He began his career at Grameen Phone as a Customer Service Agent, which ignited his interest in customer engagement and corporate leadership. He holds an MBA in International Business from the University of Dhaka and a BBA in Marketing from Dhaka City College. Shuvo has held key roles at ADN Group, MACOMM, Red Rocket, and Genex Infosys Ltd., where he led significant branding and communication initiatives. Recognized for his strategic thinking and innovative approach, he was awarded the Genex Accelerator Award in 2023. Shuvo’s expertise spans digital marketing, strategic planning, and creative advertising, making him a dynamic leader dedicated to driving sustainable growth and fostering a culture of innovation at Dekko Isho Group.
The InCAP: Mr. Sarower Jahan Shuvo, please share your professional and academic peregrination for our readers!
Mr. Sarower Jahan Shuvo: My professional journey is anchored by a robust academic background and a dedication to excellence in branding, PR, marketing, and advertising. During my early graduation years, I gained valuable experience at Grameen Phone as a Customer Service Agent, which sparked my interest in customer engagement and laid the groundwork for my future career in corporate leadership.
Building on this foundation, I pursued and completed an MBA in International Business from the University of Dhaka, following my earlier earning a BBA in Marketing from Dhaka City College. These educational milestones provided me with essential skills in strategic thinking, analytics, and business acumen, crucial for navigating the complexities of the corporate world.
My professional journey gained momentum at ADN Group, where I began as an Executive and advanced to Assistant Manager. Here, I led comprehensive branding, PR, and marketing initiatives across the group’s strategic business units, refining my ability to craft compelling brand narratives and execute integrated marketing strategies that resonated with our target audience.
My tenure at advertising agencies MACOMM and Red Rocket further enriched my skill set. At MACOMM, I contributed to creative strategy development, content planning, design direction, and copywriting from January to April 2018. Subsequently, at Red Rocket, I continued to hone these skills from July 2017 to January 2018, focusing on creative content creation, translation, and scriptwriting.
Transitioning to Genex Infosys Ltd. as Deputy Manager marked a pivotal milestone. Leading the Brand and Communications team, I orchestrated transformative initiatives that redefined our market positioning and elevated brand equity. My contributions were recognized with a promotion to Manager and the esteemed Genex Accelerator Award in 2023, honoring our team’s collective success in driving organizational growth through innovative approaches.
Today, as Manager of Corporate Brand at Dekko Isho Group, I am privileged to continue leveraging my academic foundation, professional experience, and passion for creative excellence to drive sustainable growth and foster a culture of innovation within the organization. Moving forward, I remain committed to delivering measurable impact in the competitive realm of corporate branding, marketing, and strategic communications.
What strategies have you found most effective in building and maintaining a strong corporate brand at Dekko Isho Group?
As I step into the role of Manager of Corporate Brand at Dekko Isho Group, I bring a wealth of experience across multiple sectors, specializing in crafting compelling brand narratives and driving impactful communication strategies. My career journey has equipped me with expertise in strategic branding, effective PR campaigns, innovative marketing initiatives, and creative advertising strategies.
My approach integrates established methods with a keen exploration of new possibilities tailored to Dekko Isho Group’s unique industry landscape. By closely aligning our brand initiatives with organizational goals, harnessing deep audience insights, and fostering a culture of collaboration and innovation, I aim to not only elevate our brand presence but also to foster sustainable growth within the industry.
I believe that by staying ahead of trends, nurturing creative excellence, and maintaining a strong focus on delivering measurable results, we can position Dekko Isho Group as a leader in our field while consistently exceeding market expectations.
Can you please share a successful branding campaign you led and the impact it had on the company’s image?
One of the most impactful branding campaigns I spearheaded was the ‘Surokkhito Hok Agamir Jatra Campaign’ during my tenure at ADN Group. This CSR initiative aimed to assist people across the country in registering and printing their Covid-19 Vaccine Cards. Our team set up booths in major cities, ensuring accessibility to the vaccine registration portal and facilitating the process for thousands.
The campaign not only addressed a critical public health need but also reinforced our company’s commitment to social responsibility. By actively engaging with communities and leveraging media outreach, we significantly enhanced our brand’s image as a socially conscious organization dedicated to public welfare. The campaign’s success was evident in the widespread media coverage it received and the overwhelmingly positive feedback from the public. It underscored our brand’s values of empathy and community support, resonating deeply with stakeholders and strengthening our reputation as a company that prioritizes societal impact alongside business success. This experience taught me valuable lessons in leveraging branding campaigns not just to promote products or services but to authentically connect with audiences and make a meaningful difference in their lives. Moving forward at Dekko Isho Group, I am committed to integrating similar impactful initiatives into our branding strategy, aligning our corporate values with initiatives that resonate with our audience and enhance our brand’s reputation.
Mr. Sarower, How do you ensure that the brand message aligns with the company’s values and resonates with your target audience?
To ensure our brand message aligns seamlessly with our company’s values and resonates effectively with our audience, I employ a comprehensive and strategic approach. Firstly, I engage in collaborative efforts with senior management and stakeholders to deeply understand our organization’s core values. This foundational step allows me to articulate our brand narrative authentically and consistently.
Secondly, I conduct extensive audience research to glean insights into demographic trends, consumer behaviors, and preferences. This research forms the bedrock upon which I build clear and compelling narratives that resonate across all communication channels—from our digital platforms to customer interactions and advertising campaigns.
Continuous feedback loops are pivotal in this process. By actively listening to customer insights, tracking market dynamics, and meticulously evaluating campaign performance, we ensure our messaging strategy remains adaptive and relevant in a rapidly evolving landscape.
Furthermore, I prioritize integrating our values into tangible actions and initiatives. Whether through robust corporate social responsibility programs, sustainability efforts, or community engagement initiatives, aligning our brand messaging with impactful actions strengthens our brand’s authenticity and cultivates deeper connections with our audience.
This holistic approach not only enhances our brand’s visibility and reputation but also reinforces our commitment to delivering value and making a positive impact within our industry and beyond.In essence, my approach ensures that every aspect of our brand communication—from strategic development to execution—is aligned with the integrity and purpose that define our organization, cultivating enduring relationships and positive perceptions.
What role does digital marketing play in your overall branding strategy, and how have you adapted to recent trends?
In my approach to branding strategy, digital marketing plays a pivotal role in reaching and engaging our target audience effectively in today’s digital age. Drawing from my experience, I’ve leveraged digital channels such as social media, search engines, email marketing, and online advertising to amplify brand messages with precision targeting. This approach ensures that our communications resonate deeply by aligning with audience demographics, interests, and behaviors.
Throughout my career, I’ve emphasized creating compelling content that adds genuine value and encourages engagement. From crafting informative blog posts and interactive social media campaigns to producing visually engaging videos, my strategy focuses on forging authentic connections that resonate with audience preferences and interests.
Data-driven insights have been integral to refining our approach. By analyzing digital analytics and performance metrics, I’ve gained actionable insights into consumer behaviors and campaign effectiveness. This continuous optimization ensures that our strategies remain efficient and impactful.
Moreover, I prioritize staying updated on industry advancements and innovations. These efforts enable us to enhance engagement, drive conversions, and deliver seamless digital experiences that align with our audience’s expectations.
What role does digital marketing play in your overall branding strategy, and how have you adapted to recent trends?
To assess the effectiveness of branding initiatives, key business metrics are focused on aligning with strategic goals:
1. Brand Awareness: Metrics such as reach, impressions, and brand recall measure how well the target audience recognizes and remembers the brand, crucial for expanding market presence.
2. Engagement Metrics: Social media interactions, shares, and comments gauge audience interest and interaction with content, indicating strong engagement levels that foster customer loyalty and advocacy.
3. Website Performance: Metrics like website traffic, unique visitors, and conversion rates evaluate how effectively branding efforts drive engagement on digital platforms, enhancing online visibility and customer acquisition.
4. Lead Generation and Conversion Rates: Analysis of conversion metrics assesses how branding initiatives convert prospects into leads and customers, optimizing return on marketing investment.
5. Customer Feedback and Satisfaction: Feedback from surveys, reviews, and sentiment analysis provides insights into brand perception and customer satisfaction, crucial for maintaining positive market reception.
6. Competitive Analysis: Benchmarking brand performance against competitors in market share, reputation, and customer sentiment guides decisions to strengthen brand differentiation and market position.
Mr. Sarower Jahan Shuvo, please say something to the readers!
Throughout my professional journey, I’ve learned that success is not just about achieving milestones but about continuously evolving, learning from experiences, and embracing challenges as stepping stones to growth. It’s about staying true to your values, seizing every opportunity to innovate, and making a meaningful impact in everything you do.
I encourage you to embark on your own journey with determination and a hunger for knowledge. Embrace every challenge as a chance to learn and grow. Stay focused on your goals, and remember that with dedication and resilience, you can turn your aspirations into achievements.
Quick Chat With Sarower Jahan Shuvo
The most outstanding achievement of your life as of now:
Being able to keep the face of my mentors, I guess. Ha ha,
Jokes apart! When I joined Genex, I was given a challenging assignment: to form and lead a team with no prior experience. With determination and support, I recruited like-minded individuals, trained them rigorously, and aligned our efforts with organizational goals. Together, we became a driving force, elevating each other’s capabilities and achieving exceptional results across all facets of the business. This experience reaffirmed my belief in the power of teamwork and the transformative impact of shared vision and dedication.
The greatest philosopher in your view:
My Mom!
During one of the most challenging moments in my career, my mom once said to me, “You can rush ahead of time, but patience and giving your best will bring miracles.” Her words have been a source of strength and guidance, reminding me to persevere with dedication and trust in the process.
Your Icon:
My mother, Bilkis Jahan, and all the leaders I’ve had the privilege to work under.
Name the most influential books you have read:
Ogilvy on Advertising by David Ogilvy, Marketing Management – Philip Kotler
Your greatest fear:
My greatest fear is losing the energy to be proactive and not making a meaningful impact in my work.
Best piece of advice you’ve received:
Work smart, not hard.
You in only three words:
Simple, Azile, Positive.
Skill Set
Hard Skills: Project Management, Market Analysis, Digital Marketing, Strategic Planning, Creative Strategizing, Creative Advertising, Stakeholder Coordination, and Strategic Communication.
Soft Skills: Team Management, Negotiation, Consumer Behavior Analysis, Presentation, Technical Communication, Organizing & Mentoring’
Prayer For The Human Civilization
“May we realize the truth that we are at our best when we are united as one.”
The InCAP: Thank you, Mr. Sarower Jahan Shuvo! It’s a glittering conversation with you!
Mr. Sarower Jahan Shuvo: My pleasure! Wish you all the best! Thank you.
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