Home Scholar's Advice Amancio Ortega: His Advice & Our Analysis

Amancio Ortega: His Advice & Our Analysis

Amancio Ortega: His Advice & Our Analysis
Photo Courtesy: Reuters

Amancio Ortega
Organizations founded: Zara, Inditex, Fundación Amancio Ortega, Bershka, Pull&Bear, Uterqüe, Confecciones Goa, Gravis

When you look for the world’s well-renowned business people, you’re likely to recognize some familiar names, like, Mr. Jeff Bezos, Bill Gates, Warren Buffet, Mark Zuckerberg, and many others. But there’s a man in the successful list you’ve probably never heard of before. He is none other than Mr. Amancio Ortega, a notoriously private man who has always done things his own way. 

He is a pioneer of fast fashion. The founder of the world’s biggest fashion group, Inditex, is known for its popular fashion chains like Zara, Massimo Dutti, and Pull & Bear. The company has more than 7,500 stores around the world. However, his success and silence have led to suspicion, speculation, and unfounded envy. But Mr. Amancio has not succumbed to societal pressures. Recognition and notoriety are not his goals. Instead, he shared a powerful piece of advice for aspiring entrepreneurs that shed light on his unique perspective:

“One can’t live with too much optimism or complacency”

‘Not being too optimistic is about being humble. It’s about realizing that no one owes you anything. Things don’t just happen because you want them to. You get whatever you work hard for. Contentment allows you to reward yourself for your achievements without losing that desire to constantly self-improve. But complacency saps ambition. It’s contentment that will favor successful entrepreneurs. Accepting your situation for what it is, however imperfect, and put steps in place to turn things around in your favor.

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