Md. Tariqur Rahman Bhuiyan
Deputy Manager- Loyalty & Partnership, Marketing
Apex Footwear Ltd.
Md. Tariqur Rahman Bhuiyan is a dynamic leader serving as Deputy Manager of Loyalty & Partnership Marketing at Apex Footwear Ltd. With a strategic vision and a passion for innovation, he drives customer engagement and brand loyalty, positioning Apex as a front-runner in the competitive global footwear market.
Let’s learn about his journey.
Mr Md. Tariqur Rahman Bhuiyan, please share your professional and academic peregrination for our readers!
I am a marketing graduate from North South University. Started my career at Sheba. xyz as a Brand Executive. My core responsibilities in Sheba. xyz was developing Marketing Campaigns for newly launched SBUs, leading the content marketing project & outdoor activations. Later on, I decided to move foodpanda the largest online food delivery platform, and joined there as a commercial executive. After serving as a commercial executive, I got promoted as Assistant Manager, Emerging Segment. I had the privilege to lead a team of 19 Account Managers & was responsible for Dhaka Cluster Commercial Growth. After serving 2.7 years, I joined Daraz as a Business Lead for their newly launched Non-Commission Revenue venture Daraz Business Solution. I was responsible for Local Market Business Model & New Revenue stream development. I got promoted as a Program Manager, at DarazMall and Partnered with top-tier brands. With an experience of 5+ years in the service industry, I decided to explore the Retail industry. I joined Apex Footwear Ltd. in this January2024 as Deputy Manager , Loyalty & Partnership under Marketing Department.
Can you describe your role as Deputy Manager of Marketing at Daraz and the key responsibilities you oversee in shaping the company’s marketing strategy and initiatives?
As a Business Lead I was responsible for shaping the entire business model considering the local market behavior. I launched 3 new revenue streams under the business portfolio. The concept of Daraz Business Solution was providing different type of business solutions to ensure commercial and operational growth within the platform. Within a span of 1.5 year we acquired 50+ clients. As a part of our service excellence, our goal was to retain 80% of our existing clients and with the extraordinary effort from my team we were able to retain 89% of our clients and the average service tenure was 16 months.
What innovative marketing campaigns or strategies have you led at Daraz that have contributed to increased brand visibility and customer engagement?
For any new business, understanding the market scenario is very important. When we launched DBS in the BD market, the pricing was too high considering the services we were offering to the clients. But there was a need for such business solutions. We worked on the pricing and prioritized the emerging brands rather than focusing on the top-tier brands. We came up with different types of pricing modality and it worked for us. Explored different distribution channels to promote the service offerings. As a part of service expansion, we launched a photography service later on.
Can you share a successful marketing campaign or project you’ve spearheaded at Daraz that delivered exceptional results and ROI?
Amongst many campaigns, I want to highlight a ReBranding Campaign for one of the leading f-commerce brands Manfare. They started their business with t-shirts only and captured 30% market share within the platform from that particular category. After onboarding under DBS , we decided to explore other categories with a different price point. We designed the entire relaunching campaign for new products into multiple phases with the help of KAM from Fashion Category. Average Order Value increased 16% , Add To Cart increased by 63% & Experienced a Significant growth in terms of orders. As DBS core value proposition was to improve content engagement, we experienced a YoY growth of 21% in terms of CTR PDP Level & CR% improved by 2%. Through the Review & Win Campaign we successfully sourced 711 reviews within 6 days.
Beyond your professional role, what hobbies or interests do you pursue that contribute to your personal growth and well-being?
I am a passionate photographer. During my university days, me and 3 of my friends started our own venture named MEMORY LANE. We served brands like Gp, Berger, and Pathao. Worked with multiple agencies. I believe this experience helped all of us to learn how to deal with partners. I still remember, after completing Service Marketing course under the supervision of Zarjina Tarana Miss, we sketched our own Fishbone Diagram and made changes in service operation.
Mr Md. Tariqur Rahman Bhuiyan, please say something to the readers!
When you approach life with optimism and a can-do attitude, you’re more likely to see opportunities instead of obstacles. Positive thinking not only boosts your motivation and resilience but also enhances your problem-solving skills and creativity. It’s like having a mindset that says, “I can figure this out,” rather than dwelling on what might go wrong. With positivity fueling your actions, you’re more likely to attract positive outcomes and inspire those around you to do the same.
Quick Chat with Md. Tariqur Rahman Bhuiyan
The most outstanding achievement of your life as of now:
Recognition from US Embassy
Your Icon:
My Elder Brothers
Biggest Support:
My Wife & Friends
Grateful in career:
To My Team Members
You in only three words:
Positive – Empathetic – Growth Oriented
Skill Set:
● Hard Skills:
New Revenue Stream Development, Content Marketing, Partnership
● Soft Skills:
Data Analytics, Excel, Lightroom/Photoshop
The InCAP: Thank you, Mr. Md. Tariqur Rahman Bhuiyan! It’s a glittering conversation with you!
Mr. Md. Tariqur Rahman Bhuiyan: My pleasure! Wish you all the best! Thank you.
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