Global tech giant Google faces damages claims for up to $25.4 billion because of its digital advertising practices in two suits filed in British and Dutch courts in the coming weeks by a law firm on behalf of publishers. Google’s ad tech has drawn scrutiny from antitrust regulators following complaints from publishers. The French competition watchdog imposed a 220-million-euro fine on the company in 2021, while the European Commission and its UK peer investigate whether Google’s ad tech business provides it an unfair advantage over rivals and advertisers. The article is about Google Faced $25.4bn Damages Claims in European Courts.
“It is time that Google owns up to its responsibilities and pays back the damages it has caused to this important industry. That is why today we are announcing these actions across two jurisdictions to obtain compensation for EU and UK publishers,” Damien Geradin stated at the law firm Geradin Partners. Google did not immediately respond to a request for further comment.
The British lawsuit at the UK Competition Appeal Tribunal will seek to recover compensation for lost revenue from the sale of advertising space on the websites of news publishers and any site funded by online advertising. The Dutch claim is open to publishers affected by Google’s actions. Litigation funder Harbour is funding both lawsuits.
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