The Coca-Cola Company announced on 10 February that by 2030, it wants 25% of its packaging to be reusable internationally, a step applauded by environmental organizations who have blamed the soft-drink giant for global plastic pollution. Coca-Cola is a primary target for consumers, investors, and environmental groups concerned about the pollution of seas caused by petroleum-based plastic single-use bottles, among other issues. The article tells about Coca-Cola Accused of Plastic Pollution.
According to the annual report released in October by the worldwide alliance Break Free From Plastic, the firm was the world’s worst plastic polluter for the fourth year in a row in 2021.
“We hope that other companies will follow Coke’s leadership and set reusable packaging targets,” said the group’s global corporate campaign coordinator Emma Priestland. Reusable packaging includes containers that can be replaced with the original product by firms or consumers, such as refillable fountain drink containers and refillable or returnable glass and plastic bottles, according to the cola producer, using the Ellen MacArthur Foundation’s reuse criteria.
Reusable packaging accounted for 16 percent of the company’s packaging in 2020. According to the company, 90% of its refillable glass and plastic containers were collected. Green Century Capital Management, a fund manager, said in a statement that Coca-declaration Cola’s on the day is “the first known aim of its sort” and “a welcome change in strategy.”
Activist investor and Green Century Coca-Cola urged to minimize single-use plastic in a shareholder proposal presented by ‘As You Sow.’ They’re currently debating whether or not to retract their plan. If Coca-Cola hits its new goal, it will be “easier to achieve our objectives of a World Without Waste, where we intend to collect back a bottle or can for every one we sell by 2030,” Chief Executive Officer James Quincey said.
According to a poll issued on 9 February by the advocacy group Oceana, eight out of ten Americans support government initiatives to decrease single-use plastic. In January, Coca-Cola, PepsiCo, and other global companies asked for a worldwide agreement that included calls to reduce plastic manufacture, a significant growth area for the oil sector. Break Free From Plastic combed beaches in 45 countries and discovered approximately 20,000 Coca-Cola products, more than the next two largest plastic polluters combined, PepsiCo Inc and Unilever PLC.
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