Mashrafi Islam Turzo
Chief Operating Officer
School of Public Speaking- SPS, DU
Showcasing Mr. Mashrafi Islam Turzo, a visionary leader and Chief Operating Officer at the esteemed School of Public Speaking-SPS, DU. With a Bachelor of Business Administration from the prestigious Army Institute of Business Administration, Mr. Turzo drives operational excellence with strategic precision. His innovative initiatives, like the nationally acclaimed “Durbiin Presents Speak to Lead,” reflect his commitment to fostering a culture of continuous improvement. Under his guidance, SPS, DU maintains unwavering standards of quality and service delivery, transforming individuals into confident speakers. Join Mr. Turzo on his journey of empowerment and discover the transformative power of effective communication.
Let’s learn about his journey.
Mr. Mashrafi Islam Turzo, please share your professional and academic peregrination for our readers!
I am pursuing my Bachelor of Business Administration (BBA) degree and my institute is Army Institute of Business Administration (IBA) under Bangladesh University of Professionals (BUP).
As the Chief Operating Officer at the School of Public Speaking-SPS, DU, what strategies do you employ to drive operational excellence and efficiency?
SPS DU is a platform that primarily focuses on public speaking and other skills annually, along with a robust recruitment process through which we identify highly motivated individuals eager to work in this sector. We have seven departments, and as COO, I ensure that each department has its own set of goals aligned with SPS’s mission and vision. I also ensure that people are kept updated about their work and the overall progress of their departments. As COO, my aim is to keep the team motivated and involved in our collective dream and vision. In essence, the key strategy is to instill a sense of ownership in the organization. When you truly own the organization from the heart, miracles can happen.
Can you share an example of a significant operational improvement or initiative you’ve implemented at SPS, DU?
In 2023, we launched “Durbiin Presents Speak to Lead Season One,” powered by Rayhan’s ICT Ltd, which was a national event. It was a public speaking boot camp where professionals and students came together to take public speaking lessons from esteemed individuals such as the Head of Communications at UNDP, the Head of Communication Strategy at Nagad, and the COO of Creative Business Group, among others. We had more than 10 partners and sponsors involved. A vast number of people participated in the event, which also included a competition. Many individuals had the opportunity to learn about public speaking and its applications, which can often be intimidating for some. It was one of the best initiatives we undertook, but I must credit my entire team for its success.
What measures do you take to maintain high standards of quality and service delivery at SPS, DU?
I always analyze SPS DU with SWOT analysis, where I try to find out opportunities and weaknesses. I’m a brand enthusiast and love to analyze brands, as I work professionally in the communication sector. I always compare my work to see if it’s the best or if it’s comparable. That’s mainly how I try to measure. One more thing I would love to add is that I ask my team members for feedback and try to incorporate their suggestions.
How do you foster a culture of innovation and continuous improvement within the organization?
If I’m being honest, culture is important for an organization, so I try to cultivate a habit within our team where we focus on continuous improvement. During our meetings, I always emphasize to my team members that we should have a mindset geared toward
improvement.
Can you share an example of a significant operational improvement or initiative you’ve implemented at SPS, DU?
Back in 2020, during the COVID-19 pandemic, SPS experienced a downfall. During that particular time, we brought in some important corporate figures and well-known personalities, particularly experts in soft skills. This helped us to sustain our operations and keep people engaged and connected with SPS.
Mr. Mashrafi Islam Turzo, please say something to the readers!
I would say that public speaking is one of the most important skills that people fear even more than death. It’s crucial in every sector of life, especially if you aspire to be a leader, a corporate boss, or even in a government job interview. In student life, it’s important whether you’re presenting a project or speaking in class, but if you don’t know how to express yourself and you’re nervous, it can be challenging. Imagine being invited to a party or a family gathering and suddenly a relative arrives, but you’re at a loss for words and feel overwhelmed. I know this resonates with many people, which is why I suggest focusing on developing this skill because it’s truly essential.
Quick Chat With Mashrafi Islam Turzo
The most outstanding achievement of your life as of now:
Dad’s happiness because of me is most outstanding happiness.
The greatest philosopher in your view:
Leonardo da Vinci
Your Icon:
Elon Musk
Name the most influential books you have read:
Power of YOUR subconscious mind by Dr Joseph Murphy
Your greatest fear:
Communication xD
Best piece of advice you’ve received:
If you’re a cobbler, be the king in that world.
You in only three words:
Communication, Business, Piano
Skill Set:
Hard Skills – Digital Marketing, Project Management, Quality Assurance
Soft Skills – Communication, Leadership
Prayer For The Human Civilization
We should utilize chances.
The InCAP: Thank you, Mr. Mashrafi Islam Turzo! It’s a glittering conversation with you!
Mr. Mashrafi Islam Turzo: My pleasure! Wish you all the best! Thank you.
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