Lidl has reported a pay raise from March, one year from now, which will make it the most lucrative supermarket in the United Kingdom. It will expand its base compensation for employees outside London to £10.10 an hour, with rates of up to £11.40 for more experienced workers in Lidl. Higher rates will apply in the capital, the supermarket announced.
The increment perceived “the hard work and dedication of frontline colleagues during the last 18 months of the pandemic,” it added. “Entry level wages will grow from £9.50 to £10.10 an hour outside of London and £10.85 to £11.30 from March 2022, with partners earning up to £11.40 and £12.25 separately, contingent upon the length of service,” Lidl said. Lidl’s chief HR officer, Nan Gibson told BBC that their main intention to make the new pay rise policy is to attract the new workers.
Regarding this, Christian Härtnagel, chief executive at Lidl GB, said, “We have ambitious plans to grow our business across Great Britain, and to do that, we need to ensure we attract and look after the best talent at every level of our business.” Of late, Morrisons turned into the first UK supermarket to pay essentially £10 per hour. Job opportunities hit a new record high of 1.17 million in October – right around 400,000 higher than before the pandemic.
However, they are facing labor shortages, so employers have to improve pay and conditions to fill vacancies and keep hold of the staff they have. Currently, it has more than 850 stores in Great Britain and their main goal is to make it 1000 by the end of 2023. Lidl wants to have a competitive edge on hourly pay which may put pressure on the other competitors who have far larger wage bills to pay for. About 21,000 employees will be benefited for this. Tesco and Aldi, the most popular supermarket in the UK and competitors of Lidl, currently pay £9.55 an hour, while Sainsbury’s, Waitrose and the Co-op pay £9.50 and Asda pays £9.18.