Throughout 2024, social media has solidified its place as the ultimate stage for creativity, influence, and change. From viral trends to global movements, influencers are shaping the digital landscape in ways we never imagined. But who stands out from the crowd? Who are the individuals whose content not only entertains but inspires, educates, and drives real-world impact? In this list, we celebrate the Top 10 Global Social Media Influencers of 2024—trailblazers who are setting trends, sparking conversations, and leaving an indelible mark on the world. From humor and beauty to wellness and activism, these influencers are redefining what it means to lead in the digital age.
10. Khaby Lame
Platform(s): TikTok, Instagram
Niche: Comedy and Life Hacks
Khaby Lame remains one of the most recognizable faces on TikTok, with over 170 million followers and growing. Known for his silent reaction videos, Khaby’s content transcends language and culture, making him a global phenomenon. His ability to turn everyday frustrations into comedic gold continues to captivate audiences worldwide.
In 2024, Khaby expanded his brand through strategic collaborations with major companies such as Pepsi, Nike, and Samsung, where he featured in campaigns that garnered millions of impressions. His humorous take on product use and promotion aligns perfectly with his authentic style, enhancing brand visibility while entertaining his audience.
Key Achievement: Forbes featured Khaby in its “30 Under 30” list for entertainment, highlighting his estimated $10 million income from endorsements and partnerships.
Why He Matters: Khaby demonstrates the power of simplicity and authenticity, proving that content can resonate globally without words.
9. Emma Chamberlain
Platform(s): YouTube, Instagram, Podcasts
Niche: Lifestyle, Coffee Culture
Emma Chamberlain continues to dominate social media as a trendsetter in lifestyle content. Known for her relatable personality and quirky humor, Emma has transitioned from being a YouTube star to a multifaceted entrepreneur. Her podcast, “Anything Goes,” reached a record 20 million downloads in 2024, cementing her as a leading voice in Gen Z culture.
This year, Emma’s coffee brand, Chamberlain Coffee, entered the Asian and European markets, leveraging her audience of 15 million Instagram followers to create innovative campaigns featuring her signature style of unfiltered, casual advertising.
Key Achievement: Emma was invited to the Met Gala 2024 as a co-host and ambassador, further blending her influence between social media and mainstream fashion culture.
Why She Matters: Emma’s authenticity and innovative approach to branding have revolutionized influencer marketing, making her a role model for aspiring creators.
8. Nuseir Yassin (Nas Daily)
Platform(s): Facebook, Instagram, YouTube
Niche: Storytelling, Education
Nuseir Yassin, the man behind Nas Daily, continues to create viral, impactful content that educates and inspires. With a unique ability to tell stories in just one minute, Nas engages a global audience with topics ranging from technology and culture to climate change and social justice.
In 2024, Nuseir launched the “Nas Academy Climate Action Series,” which trained over 10,000 creators worldwide to produce educational content focused on environmental sustainability. His videos on emerging technologies, such as AI and renewable energy, sparked meaningful discussions across his combined following of over 40 million.
Key Achievement: Nuseir’s initiative to combat misinformation on social media earned him the UN Global Digital Influencer Award, showcasing the importance of using influence for good.
Why He Matters: Nas bridges the gap between education and entertainment, showing that social media can be a tool for positive change.
7. Addison Rae
Platform(s): TikTok, Instagram, Music
Niche: Dance, Entertainment
Addison Rae’s rise to fame as a TikTok dancer has evolved into a multifaceted career spanning acting, music, and entrepreneurship. With over 88 million TikTok followers, Addison’s highly engaging dance and lifestyle content remains a staple on the platform. In 2024, Addison surprised fans by breaking into the music industry with her debut album, which topped Spotify’s global charts.
Her partnership with Spotify included an exclusive docu-series, giving fans a behind-the-scenes look at her journey into music. This campaign generated over 50 million views within its first month and cemented her position as an entertainment powerhouse.
Key Achievement: Addison also collaborated with L’Oréal to launch a limited-edition beauty collection, showcasing her entrepreneurial flair.
Why She Matters: Addison’s ability to reinvent herself across industries underscores the versatility required for sustained success in social media.
6. Deepika Padukone
Platform(s): Instagram, LinkedIn
Niche: Wellness, Mental Health Advocacy
Bollywood actress Deepika Padukone has expanded her influence beyond the film industry to become a global advocate for mental health and wellness. With over 72 million Instagram followers, Deepika leverages her platform to break stigmas around mental health and share her personal journey with depression.
In 2024, Deepika launched the “You Are Not Alone 2.0” campaign, which focused on corporate mental health. She collaborated with Fortune 500 companies to introduce wellness programs and led several webinars on LinkedIn that drew over 500,000 attendees.
Key Achievement: Deepika’s TED Talk on mental health resilience became one of the year’s most-viewed, inspiring millions across the globe.
Why She Matters: Deepika’s advocacy for mental health resonates universally, proving that influencers can impact both hearts and minds.
5. Charli D’Amelio
Platform(s): TikTok, Instagram, YouTube
Niche: Dance, Entertainment, Lifestyle
Charli D’Amelio remains one of the biggest stars on TikTok, where she boasts over 150 million followers. In 2024, Charli expanded her reach beyond social media by venturing into business and philanthropy. Her collaborations with brands like Puma and Coca-Cola have set new benchmarks for influencer marketing.
This year, Charli focused on empowering young creators by launching the D’Amelio Creator Grant, which provides funding and mentorship for emerging influencers across the globe. Additionally, her YouTube series, which gives fans a glimpse into her personal life, has gained significant traction, strengthening her connection with audiences.
Key Achievement: Charli’s first fragrance line sold out within hours, earning over $5 million in its initial release.
Why She Matters: Charli’s ability to balance personal branding with business acumen showcases the evolving role of influencers as entrepreneurs.
4. Zach King
Platform(s): TikTok, Instagram, YouTube
Niche: Visual Effects, Magic, Storytelling
Zach King, the magician of social media, continues to dazzle audiences with his jaw-dropping visual effects and creative storytelling. With over 95 million TikTok followers and a loyal YouTube audience, Zach has carved a niche that blends technology, art, and humor.
In 2024, Zach focused on leveraging AI and AR technologies to create immersive experiences for his audience. His collaboration with Meta introduced interactive short films that allowed viewers to be part of the storytelling process.
Key Achievement: Zach’s “Illusion World Tour” blended live performances with virtual reality, attracting over 500,000 attendees globally and setting a new standard for digital entertainment.
Why He Matters: Zach’s innovative use of technology exemplifies the creative potential of social media influencers.
3. Huda Kattan
Platform(s): Instagram, YouTube
Niche: Beauty, Entrepreneurship
Huda Kattan, the founder of Huda Beauty, remains an iconic figure in the beauty industry. With over 50 million Instagram followers, Huda uses her platform to educate her audience about skincare, makeup, and entrepreneurship.
In 2024, Huda expanded her brand to include sustainable beauty products, aligning with global environmental concerns. Her content blends professional expertise with personal anecdotes, making her relatable to a diverse audience. Huda’s masterclasses on Instagram Live, which cover topics from makeup techniques to starting a business, have drawn millions of viewers.
Key Achievement: Huda Beauty’s “Eco-Luxe” line generated over $200 million in revenue within its first year, proving the power of combining influencer marketing with sustainability.
Why She Matters: Huda exemplifies the fusion of creativity and entrepreneurship, inspiring millions to turn their passion into a career.
2. MrBeast (Jimmy Donaldson)
Platform(s): YouTube, TikTok, Instagram
Niche: Philanthropy, Entertainment
MrBeast is not just a YouTube sensation but a global force for good. Known for his extravagant giveaways and philanthropic efforts, Jimmy Donaldson’s videos continue to captivate millions. In 2024, he reached 250 million YouTube subscribers, making him the most-followed individual creator on the platform.
This year, MrBeast launched the “Beast Philanthropy Global Relief Fund”, addressing issues like hunger and disaster recovery in underserved regions. His viral challenge videos, where he gives away life-changing amounts of money or opportunities, consistently rank among the most-viewed content on YouTube.
Key Achievement: A single video titled “Rebuilding a Village After a Flood” garnered over 150 million views and raised $10 million for disaster relief efforts.
Why He Matters: MrBeast’s combination of entertainment and altruism demonstrates how social media can drive both engagement and positive impact.
1. Selena Gomez
Platform(s): Instagram, TikTok, Twitter
Niche: Wellness, Music, Advocacy
Topping the list in 2024 is Selena Gomez, who has redefined the role of a social media influencer by focusing on wellness, advocacy, and authenticity. With 450 million Instagram followers, Selena remains the most-followed woman on the platform. Her posts, ranging from mental health advocacy to behind-the-scenes glimpses of her life, resonate deeply with fans.
In 2024, Selena’s brand Rare Beauty continued to thrive, promoting inclusivity and self-love. Her advocacy for mental health through initiatives like Wondermind, a mental fitness company she co-founded, has made a tangible difference in global conversations about mental health.
Key Achievement: Selena’s Instagram Live session discussing her personal mental health journey attracted 20 million concurrent viewers, sparking widespread media coverage and public discourse.
Why She Matters: Selena’s ability to merge influence with purpose sets her apart, proving that authenticity and advocacy are the true currencies of modern-day social media.
Closing Remarks
The influencers on this list are more than just content creators—they are global change-makers who have redefined the boundaries of social media. Through creativity, innovation, and advocacy, they inspire millions and shape trends that impact industries, cultures, and societies. As 2024 unfolds, these trailblazers remind us of the limitless potential of digital influence.
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