- If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
- A brand is a voice and a product is a souvenir.
- Products are made in a factory but brands are created in the mind.
- If people believe they share values with a company, they will stay loyal to the brand.
- A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
- Brand is just a perception, and perception will match reality over time.
- It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
- Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.
- The most important thing to remember is you must know your audience.
- Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.
- Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.
- Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
- Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.
- Branding is the process of connecting good strategy with good creativity.
- If people like you they will listen to you, but if they trust you, they’ll do business with you.
- Build something 100 people love, not something 1 million people kind of like.
- Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.
- Good marketing makes the company look smart. Great marketing makes the customer feel smart.
- People don’t buy what you do; they buy why you do it.
- Smart brands don’t just ride trend shifts. They start them.
- You are everywhere, but you don’t have to be. Strategy is a decision to take a path, to say no.
- Listen to your customers, not your competitors.
- If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
- Marketing without data is like driving with your eyes closed.
- Social media is about the people. Not about your business. Provide for the people and the people will provide for you.
- The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
- Social media allows big companies to act small again.
- Do one thing every day that scares you.
- If you’re not failing now and again, it’s a sign you’re not doing anything innovative.
- The best marketing doesn’t feel like marketing.
- I suppose my formula might be: Dream, diversify, and never miss an angle.
- Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays young.
- The best way to predict the future is to create it.
- Great content is the best sales tool in the world.
- Clients don’t care about labor pains; they want to see the baby.
- Business has only two functions – marketing and innovation.
- The first step in exceeding your customer’s expectations is to know those expectations.
- Marketing is really just about sharing your passion.
- The customer expects you to have knowledge of their stuff, not just your stuff.
- Ninety percent of leadership is the ability to communicate something people want.
- Words, information, and emotions that are not able to connect with the target audience, can never be called marketing. International Corporate Association of Professionals – InCAP
- Your brand is a gateway to your true work – Dave Buck
- It’s no longer the big beating the small, but the fast beating the slow. — Eric Pearson
- We went from being the Flintstones to the Jetsons in 9 months. — Dan Schulman
- In marketing I’ve seen only one strategy that can’t miss: to market to your best customers first. — John Romero
- . If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast. — Ryan Holmes
- Don’t be afraid to get creative and experiment with your marketing. — Mike Volpe
- If you’re a good marketing person, you have to be a little crazy. — Jim Metcalf
- The best ideas come as jokes. Make your thinking as funny as possible. — David Ogilvy
- Make your marketing so useful people would pay you for it. — Jay Baer
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