The replacement for McDonald’s in Russia has revealed its new logo ahead of a grand reopening on June 12, 2022. The opening is timed to coincide with Russia Day, remarking the creation of the federation, at the same location in Moscow’s Pushkin Square where McDonald’s first opened in Russia in 1990. The article contains McDonald’s Replacement in Russia Unveiled Its New Logo.
It was seen as a potent symbol of the opening up of the old Soviet economy to western companies, but now more than 1,000 former McDonald’s restaurants in Russia will be part of a new chain, partly due to western sanctions on economic activity with Russia.
The new logo features a burger and two french fries in the shape of an M, although the name of the new brand is yet to be revealed. Critics of the new logo have pointed out its similarity to that of the Marriott hotel chain, which operates in Russia. According to reports, the McDonald’s app in Russia has been renamed “My Burger”. The agency was informed that this was a temporary name to comply with the requirement to remove the McDonald’s brand.
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